AWS Messaging & Targeting Blog

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

Introduction Many companies have multiple departments using different campaigns in the same AWS account on Amazon Pinpoint and need to split costs at the end of each month between the owners of each campaign. To do this, companies need an easy way to find how much each campaign has generated of cost, since the Amazon […]

Email as we know it turns 50 years old this month (October 2021). The first email sent over a network — the beginning of email as we use it today — was sent in October 1971, by MIT graduate Ray Tomlinson (April 23, 1941–March 5, 2016). Tomlinson was the first to use the @ symbol […]

Integrating emails into an automated workflow for automated processing can be challenging. Traditionally, applications have had to use the POP protocol to connect to mail servers and poll for emails to arrive in a mailbox and then process the messages inline and perform actions on the message. This can be an inefficient mechanism and prone […]

Sometimes customers want to use their email domain with Amazon Simples Email Service (Amazon SES) across multiple accounts, or the same account but across multiple regions. For example, AnyCompany is an insurance company with marketing and operations business units. The operations department sends transactional emails every time customers perform insurance simulations. The marketing department sends […]

Securing the storage and flow of data is increasingly critical to the healthcare industry. More stringent security and compliance needs, along with mandates like HIPAA, help the industry mitigate risk but navigating multiple frameworks makes the process complex. The Health Information Trust Alliance Common Security Framework (HITRUST CSF) reduces complexity for organizations by providing a […]

Many organizations are using an external identity provider to manage user identities. With an identity provider (IdP), customers can manage their user identities outside of AWS and give these external user identities permissions to use AWS resources in customer AWS accounts. The most common requirement when setting up an external identity provider is sending outgoing […]

On June 7th at Apple’s Worldwide Developer’s Conference (WWDC 2021) Apple announced that Apple Mail users can now choose to use Apple Mail Privacy Protection. Apple Mail Privacy Protection will allow iOS to privately load remote message content which will hide recipient’s mail activity information like IP and user agent information, including geolocation and device(s) […]

The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]

One of the use cases Amazon Simple Email Service (Amazon SES) users try to implement is to centralize various SES notifications from different domains or email addresses to get insights about how many of those emails were delivered, bounced or complaint. If you have these details, they can be valuable to help you take appropriate […]