AWS Smart Business Blog
Category: Amazon Athena
How Small and Medium Businesses Can Develop a Modern Data Strategy
In the era of big data, small and medium-sized businesses (SMBs) often find themselves wrestling with a deluge of data from an ever-growing range of sources. According to Gartner, 60 percent of organizations do not measure the costs of poor data quality. A lack of measurement results in reactive responses to data quality issues, missed […]
Reinventing Small and Medium Businesses with Better Data Insights
If you had the ability to synthesize and analyze all of your business data, what would it allow you to achieve? Between business apps, social media, and internet-connected devices, you likely have enough data inputs to fuel your small or medium business’s (SMBs) decisions. One common misconception is that wide-ranging data analysis is only possible […]
Five Ways Small and Medium Businesses Can Better Understand Their Customers
As business interactions become increasingly digital, Small and Medium Business (SMB) staff can sometimes be overwhelmed by the volume of information around consumers’ product engagements, like website inquiries, product purchases, and customer support tickets. Customer intelligence functionality can make it easier for SMB teams to consolidate and use this data so they can better execute […]