AWS Startups Blog

Tag: Guest Post

HyperTrack: Managed Service for Live Location Tracking at Scale

Suppose you are building location-aware applications to make the mobile workforce more productive and logistics networks more efficient. To do this, you would start by getting the live location and then show it to the customer on a map in real-time. To do that successfully, you also need to operate complex infrastructure to ingest, process, store, provision, and manage this data. Enter HyperTrack.

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a former founder and ceo details how to write a narrative like amazon to set goals

Startups: How to Use Amazon’s Narrative Process to Set Goals and Think Clearly

If you’ve ever read anything about the internal processes of Amazon, you may know that Amazon eschews PowerPoint presentations in favor of written documents. There are a couple of different documents that Amazonians write, and they’re used for different things. In this post, I’m going to discuss the concept of the “Narrative” and how it can help startups think more clearly, set goals, and keep themselves accountable.

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webengage team

WebEngage: Personalizing Customer Engagement with AWS

As customers are distributed across different channels of acquisition, including social media, display advertising, or paid search, marketers need to deploy a strategy that spans across web, mobile, in-app, SMS, email, Facebook. The strategy also needs to follow the customer’s multi-platform journey to purchase. Founded in 2011, WebEngage enables marketers to do just this.

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