Tag: Partner Solutions Finder

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.

With more than 100,000 AWS Partners across the globe, how do you find the right partner for the right job? AWS Specializations help customers find a short list of trusted cloud partners with diverse expertise. Learn about the four programs that provide technical validation based on AWS services, workloads, use cases, industries, and managed services: Service Delivery, Service Ready, Competency, and Managed Service Provider (MSP).

We’re excited to introduce the AWS Foundational Technical Review (FTR) for Service Offerings to help partners adopt AWS security and technical best practices, increase discoverability, and accelerate their partner journey. The FTR for Service Offerings validates a partner service offering—highlighting technical and customer engagement capabilities, and increasing visibility with customers and AWS teams.

The AWS Competency program validates and promotes AWS Partners with demonstrated technical expertise and proven customer success. Attaining a Competency helps partners market and differentiate their business to customers by showcasing their capabilities in specialized areas. To get there, it’s important AWS Partners have a list of best practices and recommendations. Learn how partners can achieve and make the most out of the AWS Competency program through four key steps.

AWS earned a 5-Star rating by CRN, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a conclusive list of the most distinguished partner programs from leading technology companies. The 5-Star rating is awarded to an exclusive group of companies that go above and beyond with their partner programs. AWS was honored based on a range of investments made by the AWS Partner Network (APN) to help businesses build, market, and sell their products, services, and solutions.

AWS customers regularly use the “Find an AWS Partner” tool to discover organizations that can help them design, migrate, manage, and optimize workloads on Amazon Web Services. With a refreshed discovery experience, it’s even easier to find AWS Partners with validated qualifications for a variety of use cases. The new experience is also available in Japanese, Chinese, Korean, and Spanish, and customers can search for AWS Partners by industry, use case, services, and solution offerings.

AWS Service Delivery Partners pass a high technical bar in order to participate in the AWS Service Delivery Program. To achieve this designation, we validate APN Consulting Partners who have deep expertise with specific AWS services, such as AWS Lambda. Once in the program, AWS Service Delivery Partners receive core program benefits that increase visibility with customers, offer chances to engage with AWS service teams, and provide access to deeper learning events and opportunities related to AWS services.

Before making a purchasing decision, AWS customers tell us they want to know if a tool or application will integrate with AWS services running in their cloud environment. To meet this need for customers, we are excited to introduce AWS Service Ready. This program identifies and validates products from APN Technology Partners that integrate with specific AWS services, and recommends these products to customers.

For APN Partners that have earned an AWS Competency, we offer specific benefits that help you increase visibility and engagement with AWS teams and customers. Five key areas of AWS Competency benefits include: Increased visibility with go-to-market (GTM) activities; Access to Market Development Funds (MDF) and discounts; Demand-gen and customer acquisition; Unlock benefits for business development and support; Exclusive access to event-specific benefits.

For APN Partners at the Select tier and above, the AWS Partner Solutions Finder (PSF) is a useful tool that enables AWS customers to easily search for and connect with APN Consulting and Technology Partners based on their business needs. This experience is now available in Japanese apart from English. In this post, we explore best practices for managing your PSF listing and getting the most out of this valuable resource for APN Partners.