AWS Partner Network (APN) Blog

Why Your Company Should Sponsor AWS re:Invent 2019—Education, Influencers, Leads

By Michael Galasso, Head of re:Invent Sponsorship at AWS

Is your company joining the up to 65,000 expected attendees at AWS re:Invent 2019? Enhance your conference experience and drive lead generation through sponsorship—an exclusive opportunity for AWS Partner Network (APN) Partners and select AWS enterprise customers.

With plenty of turnkey options still available, it’s not too late to participate in the leading global customer and partner conference for the cloud computing community.

Learn more about sponsorship and get started today >>

What to Expect as a re:Invent 2019 Sponsor

Whether you’re a startup focused on lead generation, a global systems integrator (GSI) seeking high-touch C-level engagement, or a technology partner looking to educate a targeted audience on a new product feature, there are sponsorship opportunities that align with your goals.

All packages include expo space to talk with customers, conference passes, and multimedia assets to drive brand awareness and grow your AWS business.

Many returning APN Partners view AWS re:Invent as a can’t-miss event, and we have historically delivered sponsor satisfaction rates of 90 percent or higher.

Learn more about re:Invent sponsorship tiers >>

A Word from Gold-Level Sponsor ExtraHop Networks

ExtraHop Networks is an APN Advanced Technology Partner and AWS re:Invent 2018 sponsor. ExtraHop helps customers identify the cause of service disruption, performance impacts, and threats with deep visibility into the events occurring in cloud and hybrid environments.

“ExtraHop has invested in AWS conferences throughout the last couple of years, and we’ve encountered a highly-engaged audience,” says Bryce Hein, SVP of Marketing at ExtraHop Networks.

“Our conversations at the AWS events spark quality conversations with high-profile prospects, customers, and industry influencers. As a market disruptor in the security market, it’s important for us to prioritize the best events for us to connect with our targeted audience. The shows AWS produces are a sweet spot for us.”

Building on re:Invent 2018 Sponsorship Success

Last year, 52,000 attendees participated in AWS re:Invent 2018, further elevating its place as the leading global customer and partner conference for the cloud computing community.

Hundreds of APN Partners sponsored AWS re:Invent 2018, generating more than 785,000 total leads. More than 90 percent of sponsors said they were satisfied with the event and planned to renew in 2019.

2018 Attendee Audience Breakdown

From developers to decision makers, AWS re:Invent boasts a dynamic group of attendees from a wide variety of industries. See our full breakdown of attendance demographics below.


2018 Expos and Content Hubs

The 2018 conference featured two expos across the campus in Las Vegas, with the main expo situated at the Venetian with a satellite expo focused on startups and experiential technology at the Aria. By the numbers, re:Invent sponsors occupied more than 500,000 square feet of expo space and delivered over 150 speaking sessions.

There were a total of five Content Hubs at AWS re:Invent 2018, with a centralized area for attendees to consume breakout session content. Sponsors received a list of leads from attendees who visited these locations.

Sponsorship Add-On Opportunities

Another benefit of AWS re:Invent sponsorship is the chance to utilize add-on opportunities to help differentiate your brand through unique experiences, such as Restaurant Receptions, hackathons, and more.

For a full list of add-ons, contact the team at for recommendations on best fit.

Provide High-Touch Experiences with Restaurant Receptions

re-Invent-2019-Sponsors-4Formerly known as Pub Crawls, Restaurant Receptions are an opportunity for re:Invent sponsors to host attendees who share interest in specific topics in a relaxed, social setting.

With this turnkey solution, your company can leave the planning and execution to the AWS team. Simply align your brand with a venue or event concept of choice that reaches your target audience.

Host a Hackathon

Launch challenges and give attendees an opportunity to engage with your product via our Jam Lounge opportunities. Sponsorship opportunities are still available for 1-, 2- and 3-day options.

Are you a security partner? Consider sponsoring the security-specific jam, a four-hour hackathon that will allow you to showcase your tech and task engineers and developers with solving challenges.

Promote Health and Wellness Initiatives

re-Invent-2019-Sponsors-3Did you know that AWS re:Invent puts on 4K and 8K races for attendees?

As the official sponsor of these runs, your logo will be included on all promotional items, including t-shirts, in addition to your company’s branding on the Start and Finish lines.

How to Get Started

If you have questions or want to learn more about AWS re:Invent 2019 sponsorship opportunities, please reach out to the team at

If you’re ready to get started, fill out a contract request form and we’ll be in touch!