AWS Contact Center
Tag: Customer Experience
Securely implement enterprise-ready video calling in Amazon Connect
Introduction Video calling capabilities in Amazon Connect enable organizations to provide face-to-face interactions between human agents and customers. However, organizations must be mindful of implementing this feature securely while ensuring proper authentication. In this blog post, we will demonstrate how you can easily and quickly set up secure video calling in Amazon Connect with end-user […]
Simplifying banking self-service at NatWest using Amazon Connect and Amazon Lex
Introduction As one of the UK’s leading financial institutions, NatWest Group delivers a wide range of banking services across retail, commercial, and private banking sectors. The bank faced a significant challenge in modernising their contact center operations from their existing legacy platform, in managing their Natural Language Call Steering (NLCS) engine, which needed to process […]
Preserve interaction context across channels with Amazon Connect and Amazon Lex
Today’s customers like to interact with organizations through their preferred communication channels, such as voice calls, web chat, mobile apps, SMS or iMessage, and various social media platforms like Facebook and X. The channel of choice often depends on the customer’s current circumstances. For example, someone can initiate a voice call from the office and […]
AWS re:Invent 2025: Reimagining customer experience with Amazon Connect
Mark your calendars for AWS re:Invent 2025! This December 1-5, as AWS brings together visionary leaders, technical innovators, and industry pioneers in Las Vegas, the Amazon Connect team is gearing up for an immersive exploration into the future of intelligent customer experiences. After a transformative year for AI, re:Invent 2025 is your opportunity to discover […]
Elevate your Amazon Connect skills with specialty training badges
The contact center space is rapidly evolving, making it difficult for companies and people to stay up to date on the latest capabilities and best practices. Since launching in 2017, Amazon Connect has evolved as well with over 700 major feature releases, largely driven by customer input. The expanded features of Amazon Connect deliver the […]
Tailored support at scale: Turning a unified Salesforce KB into LOB-focused AI agents
In today’s hyper-connected world, customer support teams must juggle an ever-growing portfolio of products and services all within a single CRM like Salesforce. Agents need instant access to the right information, yet they too often find themselves wading through a monolithic, consolidated knowledge base that spans every line of business (LOB) from telecom billing to […]
Unlocking the full potential of Amazon Connect
Today’s consumers have high expectations – and your customers are no exception. Every business is racing to stay ahead with the latest technical innovation that can improve service, reduce costs, and help target strategic growth. Amazon Connect is one of these solutions – powered by the might of AWS technology and AI, it’s a modern […]
Proven migration patterns for accelerating Amazon Connect deployments
Enterprise contact centers struggle to support multiple lines of business (LOBs) with separate IT and operations teams. Business Process Outsourcing (BPO) companies amplify this complexity, managing hundreds of customers with unique requirements. Contact center migration patterns address these challenges, accelerating deployments and simplifying operations. This post explains five such proven patterns that create a robust […]
Wisconsin DOR cuts contact center costs by 66% and boosts performance with ScaleCapacity and Amazon Connect
The Wisconsin Department of Revenue (DOR) administers the state’s income and business tax laws, oversees property tax assessments, regulates alcohol and tobacco sales, verifies taxpayers’ identities, manages the state lottery, and distributes tax revenues to local governments. The agency’s contact center, where about 500 agents handle 700,000 calls annually, depended on multiple disparate technologies hampered […]
Priceline leverages generative AI in Amazon Connect to streamline the customer experience
Priceline is a leader in online travel that pairs innovation with negotiation to help customers find best-in-class deals on flights, hotels, car rentals and cruises. As an online travel agency, Priceline works with a vast network of trusted travel suppliers worldwide to offer extensive inventory for our customers. In fact, Priceline offers over 1.2M accommodations […]









