Category: Retail

Over the years, retail has seen seismic shifts due to the emergence of new technologies. Examples include the barcode, ecommerce, and mobile phones, all of which had a profound impact on the way shoppers buy from retailers, resetting consumer expectations. (The same could be said for non-technical inventions like the supermarket format and malls, but […]

Several years ago, Aptos embarked on a journey to redefine and disrupt the retail software landscape. Recognizing that consumers’ shopping behaviors and expectations have irrevocably changed, Aptos believes that retail technology stacks should, too. After years of intense innovation, Aptos launched Aptos ONE, a cloud-native, microservices-based unified commerce platform. This new platform, which takes advantage […]

Understanding your customers’ needs and preferences is more than just a gut instinct; it’s a science. To craft the perfect product mix, you need to dive deep into customer data and extract valuable insights. This is where modern merchandising and planning solutions come in, powered by Amazon Web Services (AWS). These tools offer you a […]

AppsFlyer, a marketing measurement platform and Amazon Web Services (AWS) Retail Competency partner, have just published the 2023 edition of their State of eCommerce app marketing report. This report provides insight into key trends currently shaping the ecommerce app space. It also details benchmarks from 20 countries across the globe and a vast wealth of […]

Clickstream data refers to the collection of digital interactions that occur between a user and a website or mobile application. Capturing and creating usable insights from user data in real-time can be challenging. Amazon Web Services (AWS) serverless services can help by providing a scalable architecture to seamlessly capture, process, visualize and load clickstream data […]

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]

The emergence of Amazon Web Services (AWS) Smart Store solutions has opened up a new world of possibilities for retailers. In order to take full advantage of these solutions, retailers need to optimize their network infrastructure. As retailers increasingly digitize their operations and move more services to the cloud, security and network infrastructure become major […]

AWS for Retail is proud to have sponsored MACH Two, a retail conference that took place June 12-14 in Amsterdam. MACH Two is an executive thought leadership forum for brands and retailers with a strategy to understand the benefits of composability or looking to learn more about the next big technological shift. MACH is an architectural […]

Guidance for RFID Store Inventory Management on AWS The need for RFID (Radio Frequency Identification) is growing. Retailers face many challenges in managing their inventory, including out-of-stock situations, misplaced items, and shrinkage. These challenges can impact the bottom line and hurt the customer experience. To address these issues, retailers are increasingly turning to RFID technologies. […]

The retail industry has changed dramatically over the last couple of decades. From small shops to large retail chains of stores. The rise of ecommerce, use of digital promotions and targeted marketing are just some examples where technology has contributed to the immense growth of the market. From personalized customer experiences to sustainability the field […]