AWS for M&E Blog

Why is server-side ad insertion important?

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions?

You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, and predictions for future opportunities based on how video providers’ needs, and delivery format trends are changing.

Learn about the premium quality viewing experience with monetization, and mastering the balance between them. Compare and contrast CSAI and SSAI, their capabilities and benefits. Understand DASH and HLS standards and the roles CMAF and fMP4 play in OTT monetization workflows. See how Amazon Prime Video implemented a highly scalable server-side ad insertion solution using AWS Elemental MediaTailor, and evaluate what you need to monetize your own content and understand the best way to implement it.

Kiran Patel

Kiran Patel

Kiran Patel is the Head of Product Marketing for Media Services and Media & Entertainment at AWS, responsible for product marketing for the AWS Elemental Media Services and Amazon IVS, helping customers learn how to utilize AWS and Media Services to build scalable, reliable, secure, and cost-effective media workflows. Prior to joining AWS, Kiran worked with the BBC on live streaming and VOD workflows for their News, Sport, and iPlayer products. He has over 20 years of experience working with OTT video.