Your guide to AWS Digital User Engagement at re:Invent 2018

With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, and more ways to get hands-on experiences with AWS. With so much going on, we wanted to create a quick guide for how you can connect with the AWS Digital User Engagement team to learn what’s new with the technology and tactics for effectively engaging your customers.

Meet us in the Expo Hall

Stop by the Mobile booth in the Venetian on Level 2 to learn more about our latest features (psst—did you know we just released a voice channel and event-based campaigns?), pick up some Amazon Pinpoint swag, and discuss strategies for transformative digital user engagement with our team of experts.

Expo hours are:

Monday, 11/26 from 4pm-7pm PT
Tuesday, 11/27 from 8am-8pm PT
Wednesday, 11/28 from 10am-6pm PT
Thursday, 11/29 from 10am-4pm PT

Livestream our Launchpad Session with Disney Streaming Services:

Unable to attend re:Invent in person? Check out our session with Disney Streaming Services live on Twitch. William Liu and Jimmy Tam from Disney Streaming will join us to discuss how migrating to Amazon Pinpoint from their internal digital engagement platform has allowed them to send billions of messages to their end users in real time.

Tuesday, 11/27, 5:15 PM – 5:35 PM PT
Watch it live on Twitch, or stop by the Launchpad stage in the Expo Hall

Attend the Digital User Engagement Sessions:

Must-attend sessions:

(DIG205-L) Leadership Session: Overview of Amazon Digital User Engagement Solutions
Wednesday, 11/27, 3:15 PM – 4:15 PM PT – Venetian, Level 4, Delfino 4002
In this session, Disney Streaming Services will share how they utilize AWS Digital User Engagement platform to send billions of users relevant content in real time. Simon Poile, GM of AWS Digital User Engagement, will also describe how AWS provides the Amazon customer-centric culture of innovation, key technology building blocks, and a user engagement platform to help companies better engage their users. Plus, session attendees can claim a special piece of Amazon Pinpoint swag.

Enable Your Marketing Teams to Engage Users with Relevant & Personalized Content (DIG204)
Monday, Nov 26, 4:45 PM – 5:45 PM– Aria East, Level 2, Mariposa 8
This chalk talk is delivered by the innovation team from Claro, a major Brazilian telecommunications company that serves over 50 million customers with broadband, mobile, cable TV, and video-on-demand services. Members of the Claro innovation team describe how they enable their marketing departments to engage customers through campaigns that send personalized messages, such as billing reminders, updates on internet credits, and upcoming program alerts. They share how they then measure customer engagement and user behaviors, all using Amazon Pinpoint.

Game On! Building Hulu’s Real-Time Notification Platform for Live TV with Amazon Pinpoint (MOB304)
Wednesday, Nov 28, 1:45 PM – 2:45 PM– Venetian, Level 4, Marcello 4505
Notifying their viewers when their favorite teams are playing helps Hulu drive growth and improve viewer engagement, but building this feature was a complex process. Managing their live TV metadata while generating audiences in real-time in high scalability scenarios posed unique challenges for the engineering team at Hulu. In this session, Hulu will talk about their challenges in building their real-time notification platform, how Pinpoint helped them with their goals, and how they architected their solution for global scale and deliverability.

Full session list for re:Invent attendees:

Monday, November 26, 2o18

Perform Social Media Sentiment Analysis with Amazon Pinpoint & Amazon Comprehend (MOB314)
Monday, 11/26, 10:00 AM – 12:15 PM PT – MGM, Level 1, Grand Ballroom 124
In this workshop, we show you how to easily deploy an AWS solution that ingests all Tweets from any Twitter handle, uses Amazon Comprehend to generate a sentiment score, and then automatically engages customers with a dynamic, personalized message. The intended audience is developers and marketers who want to leverage AWS to create powerful user engagement scenarios. We highlight how quickly you can deploy a machine learning marketing solution. We cover Amazon Pinpoint, the AWS user engagement service, and Amazon Comprehend, the AWS natural language processing service that uses artificial intelligence and machine learning to find insights and relationships in text.

Delight your customers through natural language conversational experiences – powered by Amazon Lex and Amazon Pinpoint (AIM360)
Monday, 11/26, 11:30 AM – 12:30 PM PT – Mirage, St. Croix A
In this chalk talk, we first describe various use cases to engage customers through natural language conversations. We then showcase how to prepare, implement, and continuously improve such solutions. We use Amazon Lex to drive the chatbot interactions and capture user events in Amazon Pinpoint analytics. The event data is then used to measure user engagement and sentiment within conversations.

Understand & Remediate Message Deliverability Issues to Improve Customer Reach (DIGF202)
Monday, 11/26, 12:15 PM – 1:15 PM PT – Mirage, St. Thomas B
Several factors determine whether your messages reach your recipients. In this chalk talk, learn some of the critical factors that affect the deliverability of your messages across messaging channels, such as email and SMS. We walk you through some of the best practices, and we introduce you to deliverability tools, such as Phone Number Validate. With these tools, you can improve your customer reach, increasing the effectiveness of your campaigns and ultimately drive more revenue. The intended audience is developers and marketers who send outbound messages. We cover the AWS services Amazon Pinpoint and Amazon Simple Email Service (Amazon SES).

Effectively Engage Millions of Users in Seconds (MOB321 -R)
Monday, 11/26, 1:45 PM -2:45 PM PT – Aria East, Level 1, Joshua 4
In this session, we describe the challenges that companies face with high volume messaging-based engagement and the solutions AWS provides. Learn from current customers about how AWS can be used to message millions of users in seconds, while being cost effective and maintaining high deliverability rates. The intended audience is developers who are supporting their company’s growth or marketing activities using AWS services.

The repeat of this session (MOB321 -R1) will take place: Tuesday, 11/27, 5:30pm-6:30pm PT – Bellagio, Level 1, Grand Ballroom 1.

How to Use Amazon Pinpoint and Amazon Kinesis for Events-Based Messaging (MOB408-R)
Monday, Nov 26, 2:30 PM – 3:30 PM – Aria West, Level 3, Starvine 10, Table 7
In this session, we demonstrate when and how to engage users in real time based on events and user behaviors to drive contextual and relevant user interactions. The intended audience is developers who are supporting marketing activities using AWS services.

The repeats of this session will take place:

MOB408-R1 – (REPEAT 1) – Tuesday, Nov 27, 4:00 PM – 5:00 PM– Mirage, Grand Ballroom B, Table 8
MOB408-R2 – (REPEAT 2) – Thursday, Nov 29, 4:00 PM – 5:00 PM– Aria West, Level 3, Starvine 3, Table 2

Tuesday, November 27, 2018

Personalize User Targeting through ML & Measure User Engagement with Your Brand (DIG203)
Tuesday, Nov 27, 10:00 AM – 11:00 AM– Mirage, St. Croix A
In this session, we describe the critical role that multi-channel analytics plays in targeting users and how to use machine learning (ML) to predict the best content, channel, and time to engage. The intended audience is developers and marketers who need to target users and measure their engagement levels. We cover the AWS service Amazon Pinpoint.

Engage Users in Real-Time through Event-Based Messaging (MOB322-R)
Tuesday, Nov 27, 4:00 PM – 5:00 PM– Venetian, Level 4, Lando 4305
In this session, we describe when and how to engage users in real time, based on external events and user behaviors, to drive contextual and relevant user interactions. The intended audience is developers who support marketing activities using AWS services. We cover Amazon Pinpoint and Amazon Kinesis in this session.

The repeat of this session (MOB322-R1) will take place: Thursday, Nov 29, 1:00 PM – 2:00 PM– Venetian, Level 3, Murano 3202

Wednesday, November 28, 2018

Thursday, November 29, 2018:

Listen to Your Customers’ Social Voice & Engage Them with Delightful Experiences (DIG301)
Thursday, Nov 29, 12:15 PM – 1:15 PM– MGM, Level 1, Grand Ballroom 116
In this session, we demonstrate how to easily deploy an AWS solution that ingests all Tweets from any Twitter handle, uses Amazon Comprehend to generate a sentiment score, and then automatically engages customers with a personalized message. The intended audience includes developers and marketers who want to leverage AWS to create powerful user engagement scenarios. We highlight how quickly a machine-learning marketing solution can be deployed. We cover the AWS services Amazon Pinpoint, a digital user engagement service, and Amazon Comprehend, a natural language processing service that uses artificial intelligence and machine learning to find insights and relationships in text

Please note that session times and locations are subject to change. View the session catalogue for the most up-to-date information. For more helpful hints on how to make the most of your re:Invent experience, please visit our “How to re:Invent” guides.

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