AWS Partner Network (APN) Blog

More Reasons for Customers to Migrate Their Microsoft Workloads to AWS

By Sandy Carter, VP, AWS Windows & Enterprise Workloads

AWS Competency_thumbnailI speak to a lot of customers every week. They often ask me, “Why should I run my Windows workloads on AWS?”

I love to quote our CEO, Andy Jassy, who says, “There is no compression algorithm for experience.” Customers have been running Windows workloads on Amazon Web Services (AWS) for over a decade. From that experience, we are able to optimize our platform and innovate on behalf of customers.

AWS runs nearly twice as many Windows Server instances than the next largest cloud provider, according to an IDC report. Our experience running Windows applications has earned our customers’ trust, and the number of AWS enterprise customers using Amazon EC2 for Windows Server has grown 5X since 2015.

Teaming Up with an AWS Microsoft Workloads Competency Partner

From the very beginning of AWS, we always believed that our partners would be strategic to our business and to our customers.

The AWS Partner Network (APN) provides additional value to customers choosing AWS for Windows workloads. We have more than 14,000 active Windows Server and SQL Server partners, and I love our partners because of the value they bring to customers around the world.

The APN has a long-standing AWS Microsoft Workloads Competency track with top APN Partners who provide consulting services to customers. Now, we are pleased to announce a new AWS Microsoft Workloads Competency track for APN Technology Partners.

The new AWS Microsoft Workloads Competency track identifies, validates, and highlights best-in-class independent software vendors (ISVs) that have demonstrated deep knowledge and experience in helping customers migrate and enhance Microsoft Workloads on AWS.

We don’t let just any organization become an AWS Competency Partner, either. To receive the AWS Competency designation, organizations must undergo a rigorous technical validation by AWS Solutions Architects related to industry-specific technology.

This validation gives customers complete confidence in choosing APN Partners to team up with and reduces customers’ time and effort in finding a capable and trusted APN Partner for their Microsoft Workloads environment on AWS. We do this to ensure that our partners have the level of skills that AWS customers expect.

Learn more about the AWS Microsoft Workloads Competency >>


Explore AWS Competency Partner Solutions

AWS benefits don’t end once Microsoft Workloads are migrated to the cloud. In fact, that’s just the start.

APN Technology Partner offerings help customers realize value at every phase of their journey to the AWS Cloud, including migration assessment, migration, post migration operational optimization, enhancement through analytics and Machine Learning, and modernization.

AWS customers can now explore APN Partner solutions in three Microsoft Workloads technology categories:

  • Migration
  • Operational Optimization
  • Data, analytics, and Machine Learning

Let’s take a look at each category, and introduce our launch partners in the AWS Microsoft Workloads Competency Program.


Technologies in this category provide pre-migration assessment and planning, or automate and manage the migration of Microsoft Workloads.

Launch partners in this category are:

Operational Optimization

Technologies in this category are used to optimize and automate Microsoft Workloads on AWS in the areas of security, availability, and manageability.

Launch partners in this category are:

Data, Analytics, and Machine Learning

Technologies in this category prepare, transform, analyze, and govern data in Microsoft SQL Server for the purpose of data analytics and machine learning on AWS.

Launch partners in this category are:

Become an AWS Windows Partner

APN Technology Partners with experience in Microsoft Workloads can learn more about becoming an AWS Competency Partner.

The AWS Competency Validation Checklist provides the criteria necessary to achieve the AWS Microsoft Workloads Competency designation. The validation checklist is also available in the following languages:

Next Steps

The Next Smart-General-3If you’re on a journey to transform your business while driving new value to end users, teaming up with an AWS Microsoft Workloads Competency Partner is The Next Smart.

The AWS Competency Program verifies, validates, and vets top APN Partners that have demonstrated customer success and deep specialization in specific solution areas or segments.

APN Partners validated by the AWS Competency Program have the expertise and comprehensive capability to help you succeed at each stage of your cloud journey.

Learn more about the AWS Microsoft Workloads Competency >>