Tag: ISVs on AWS

Beginning in January 2021, any AWS Partner with a software solution that runs on or is integrated with AWS can join the new AWS ISV Partner Path. This provides a new and simplified Partner experience designed to accelerate the engagement ISVs have with AWS. It does so through prescriptive guidance, curated programs, funding benefits, and co-selling support. Among other benefits, AWS ISV Partner Path removes APN tier requirements for ISVs, while retaining their eligibility for programs such AWS Competency.

ISVs are increasingly seeking access to AWS customers to grow their cloud business, and they want a simple way to engage AWS field sellers on joint customer opportunities. That’s why we designed the AWS ISV Accelerate Program to enable partners to co-sell with Amazon Web Services. This program helps AWS Partners drive new business and accelerate sales cycles by connecting participating ISVs with the AWS Sales organization.

AWS has empowered entrepreneurs across the world with the tools they need to build and scale their companies faster and cost effectively. Since launching in 2019, the APN Global Startup Program has continued to experience significant momentum. This year, we increased the number of startups supported by the program by more than 50 percent. Startups have received dedicated support from co-sell specialists to drive engagement with AWS Sales and field teams.

AWS helps first responders, public safety agencies, and emergency and disaster response organizations complete their mission and mitigate impact to communities affected by emergencies and disasters. In 2019, we announced the launch of the AWS Public Safety & Disaster Response Competency for AWS Consulting Partners. Now, we are excited to launch an additional track within this AWS Competency that showcases specialized and dedicated AWS Technology Partners.

We see customers increasingly turn to AWS Marketplace to modernize the software they use, and to transform their software supply chain. AWS Marketplace helps you reach more customers, establish contracts faster, and automate renewals. It also enables data sharing with AWS and a co-sell motion with the AWS Sales team. Learn how partners can leverage AWS Marketplace to delight customers through innovations that help them modernize, transform, and govern.

AWS re:Invent 2020 is being held as a free, three-week virtual conference. To help you prepare for the Global Partner Summit, we’ve rounded up a number of things to check out (virtually, of course). Global Partner Summit offers content and activities designed specifically for AWS Partners and prospective partners alike. Learn how to leverage AWS services to build solutions for customers, and explore programs that can help differentiate your business and reach new customers faster.

AWS re:Invent is a special time for all of us at Amazon Web Services, our customers, and certainly for our valued AWS Partners. There is nothing more exciting and gratifying than bringing people together to learn and explore innovations in cloud technology. We have doubled down for 2020 on a virtual program of re:Invent sessions and activities designed to showcase how together, we can deliver incredible results for our customers.

For more than a decade, customers have run their most strategic workloads on AWS, including SAP, VMware, and Windows, due to AWS’s experience, maturity, reliability, security, and performance. While an increasing amount of customers are migrating their strategic workloads to AWS, the majority of businesses still run these critical workloads on-premises. AWS Partners serve as trusted advisors to many of these customers, supporting their migration and innovation journeys on the AWS Cloud.

AWS is building a partner community that is the most customer-centric in the world and creates long-term success for AWS and our committed partners. One of the ways we do this is by focusing our investments on independent software vendors (ISVs) that extend the reach of the AWS Cloud and provide our customers with more choice. These trusted AWS Partners provide feature-rich experiences on AWS to support customers’ enterprise IT needs.

For AWS Marketplace Sellers, your sales operations, finance, and marketing teams all need to carefully consider how sales originating from AWS Marketplace might affect existing processes. AWS Marketplace Commerce Analytics Service allows you to programmatically access sales data from AWS Marketplace. This post describes how Tackle.io developed an innovative solution using the AWS Fargate compute engine to make Commerce Analytics Service data more accessible for business owners.