AWS Marketplace

Category: Learning Levels

Automate Private Marketplace management for your organization

In this post, Deepa and I will share a solution to set up private marketplace catalogs using AWS CloudFormation templates. You can use this solution to enable automation through integration with your organization’s existing infrastructure-as-code (IaC) setup. Internally, this solution uses APIs through AWS SDK for Python (Boto3) and leverages AWS Lambda, Amazon EventBridge, and Amazon S3. It provides an automated way to enable the private marketplace feature in your organization, create and configure multiple private marketplace experiences, and manage these experiences.

Boost viewer engagement with content management innovation

I recently led a webinar on how to boost viewer engagement using content management innovation. The webinar highlighted real-world success stories and practical advice for approaching key challenges. Brandon Omohundro, Vice President – Digital Operations at Gray Media Group, shared how Gray Television accelerated content creation, boosting their engagement and ad revenue opportunities. This post highlights important lessons from three real-world examples including Gray Television’s transformation and the trends and challenges shaping the M&E direct-to-consumer landscape.