Category: Thought Leadership

Imagine a scenario where a customer calls an organization about a billing issue. A contact center agent resolves it, but three days later, the same customer emails about a related problem. A different agent picks up the email, has no context about the previous call, and asks the customer to explain everything again. Meanwhile, a […]

Gartner, a company that delivers actionable, objective insight to executives and their teams, has published the 2025 Gartner Magic Quadrant for Contact Center as a Service (CCaaS). Amazon Web Services (AWS) was recognized as a Leader for Amazon Connect, our AI-powered, cloud-native customer experience solution. Amazon Connect is built on the same technology that powers […]

Workforce management (WFM) is essential for contact center success. It matches staff levels to call volume patterns, which reduces customer wait times and operational costs. Effective WFM ensures the right agents with the right skills are available at the right time to handle customer contact volume. This systematic approach to scheduling maximizes both agent productivity […]

Human agents are critical components of any contact center, and it is essential for organizations to provide them with the right tools for success. By supporting agents effectively, companies not only improve the agent experience but also enhance the end-customer experience. To address this need, Amazon Connect offers Amazon Q in Connect, a generative AI […]

Discover how Amazon Connect transforms traditional contact centers into AI-powered experience hubs that reduce costs, increase efficiency, and deliver personalized customer experiences at scale. In 2017, we launched Amazon Connect to solve the challenges we conquered in Amazon’s own customer service operations. Our mission: deliver simple, cost-effective technology that creates exceptional customer experiences at any […]

Today’s consumers have high expectations – and your customers are no exception. Every business is racing to stay ahead with the latest technical innovation that can improve service, reduce costs, and help target strategic growth. Amazon Connect is one of these solutions – powered by the might of AWS technology and AI, it’s a modern […]

Enterprise contact centers struggle to support multiple lines of business (LOBs) with separate IT and operations teams. Business Process Outsourcing (BPO) companies amplify this complexity, managing hundreds of customers with unique requirements. Contact center migration patterns address these challenges, accelerating deployments and simplifying operations. This post explains five such proven patterns that create a robust […]

Priceline is a leader in online travel that pairs innovation with negotiation to help customers find best-in-class deals on flights, hotels, car rentals and cruises. As an online travel agency, Priceline works with a vast network of trusted travel suppliers worldwide to offer extensive inventory for our customers. In fact, Priceline offers over 1.2M accommodations […]

Agents are critical components of any contact center, and it is essential for organisations to provide them with the right tools for success. By supporting agents effectively, companies not only improve the agent experience but also enhance the end-customer experience. To address this need, Amazon Connect offers AI agents that provide real-time, personalised recommendations to […]

Introduction Salesforce Contact Center with Amazon Connect (SCC-AC), now generally available, is a groundbreaking offering that integrates Amazon Connect native digital and voice capabilities into Salesforce. Building upon the existing voice-only Service Cloud Voice (SCV) integration, SCC-AC enables customers to unify voice and digital channels across Amazon Connect and Salesforce enhancing customer and agent experience […]