AWS Database Blog

Executive Conversations: Putting generative AI to work in omnichannel customer service with Prashanth Singh, Chief Operating Officer at LeadSquared

Prashanth Singh, Chief Operating Officer at LeadSquared, joins Pravin Mittal, Director of Engineering of Amazon Aurora, for a discussion on using generative artificial intelligence (AI) to scale their omnichannel customer service application while controlling costs. LeadSquared helps customers build truly connected, empowered, and self-reliant sales and service organizations, with the power of automation. This Executive […]

How LeadSquared accelerated chatbot deployments with generative AI using Amazon Bedrock and Amazon Aurora PostgreSQL

LeadSquared is a new-age software as a service (SaaS) customer relationship management (CRM) platform that provides end-to-end sales, marketing, and onboarding solutions. Tailored for sectors like BFSI (banking, financial services, and insurance), healthcare, education, real estate, and more, LeadSquared provides a personalized approach for businesses of every scale. LeadSquared Service CRM goes beyond basic ticketing, […]

Choose the right change data capture strategy for your Amazon DynamoDB applications

Change data capture (CDC) is the process of capturing changes to data from a database and publishing them to an event stream, making the changes available for other systems to consume. Amazon DynamoDB CDC offers a powerful mechanism for capturing, processing, and reacting to data changes in near real time. Whether you’re building event-driven applications, […]

Migrate logins, database roles, users, and object-level permissions from Azure SQL Database to Amazon RDS for SQL Server

In this post, we demonstrate how to migrate SQL logins, database roles, users, and object-level permissions from Azure SQL Database to Amazon Relational Database Service (Amazon RDS) for SQL Server using T-SQL. Within SQL Server, a SQL login acts as a security principal, allowing a user or application to connect to a SQL Server instance. […]

Provision and manage Amazon RDS for Oracle using Terraform

This the first post in a multi-part series where we discuss how you can set up Amazon Relational Database Service (Amazon RDS) for Oracle with Terraform. Terraform by HashiCorp allows you to define the instructions for setting up the infrastructure as a code, simplifying and automating the process instead of doing everything manually. Overview of […]

How Agnostic Engineering improved storage latency for running Polygon nodes on AWS

This is a guest post co-written by Arnaud Briche, the Founder of Agnostic. At Agnostic, our mission is to democratize access to well-structured blockchain data. We aim to provide a swift, user-friendly, and robust method for querying the vast volumes of data generated by smart contract blockchains. As a company, for performance reasons we first […]

A generative AI use case using Amazon RDS for SQL Server as a vector data store

Generative artificial intelligence (AI) has reached a turning point, capturing everyone’s imaginations. Integrating generative capabilities into customer-facing services and solutions has become critical. Current generative AI offerings are the culmination of a gradual evolution from machine learning and deep learning models. The leap from deep learning to generative AI is enabled by foundation models. Amazon […]

Enable fine-grained access control and observability for API operations in Amazon DynamoDB

Customers choose Amazon DynamoDB to improve their applications’ performance, scalability, and resiliency. DynamoDB’s serverless architecture simplifies operations by abstracting hardware, scaling, patches, and maintenances. Managing data access and security in DynamoDB is different than instance-based database solutions. DynamoDB uses AWS Identity and Access Management (IAM) to authenticate and authorize access to resources, whereas RBDMS solutions rely on firewalls rules, […]

Migrate a multi-TB SQL Server database to Amazon RDS Custom for SQL Server using Amazon FSx for Windows File Server

This is the second part in a two-part series on how to migrate a multi-TB database to Amazon Relational Database Services (Amazon RDS) Custom for SQL Server. RDS Custom for SQL Server is a managed database service that automates database setup, operation, backups, high availability, and scalability while providing access to both the database and […]

Freecharge lowered their identity management system cost and improved scaling by switching to Amazon DynamoDB

Freecharge, subsidiary of Axis Bank, is a payment app serving over 100 million users across India. Over the years, Freecharge has transformed to become one of the leading financial services and investment apps in the country. Freecharge has always been known for offering safe and seamless UPI payments, utility bill payments, mobile/DTH recharges, and much […]