AWS Machine Learning Blog

Category: Industries

Architecture Diagram

How TUI uses Amazon Bedrock to scale content creation and enhance hotel descriptions in under 10 seconds

TUI Group is one of the world’s leading global tourism services, providing 21 million customers with an unmatched holiday experience in 180 regions. The TUI content teams are tasked with producing high-quality content for its websites, including product details, hotel information, and travel guides, often using descriptions written by hotel and third-party partners. In this post, we discuss how we used Amazon SageMaker and Amazon Bedrock to build a content generator that rewrites marketing content following specific brand and style guidelines.

How Clearwater Analytics is revolutionizing investment management with generative AI and Amazon SageMaker JumpStart

In this post, we explore Clearwater Analytics’ foray into generative AI, how they’ve architected their solution with Amazon SageMaker, and dive deep into how Clearwater Analytics is using LLMs to take advantage of more than 18 years of experience within the investment management domain while optimizing model cost and performance.

How 123RF saved over 90% of their translation costs by switching to Amazon Bedrock

This post explores how 123RF used Amazon Bedrock, Anthropic’s Claude 3 Haiku, and a vector store to efficiently translate content metadata, significantly reduce costs, and improve their global content discovery capabilities.

Text-to-SQL Solution Pipeline

How MSD uses Amazon Bedrock to translate natural language into SQL for complex healthcare databases

MSD, a leading pharmaceutical company, collaborates with AWS to implement a powerful text-to-SQL generative AI solution using Amazon Bedrock and Anthropic’s Claude 3.5 Sonnet model. This approach streamlines data extraction from complex healthcare databases like DE-SynPUF, enabling analysts to generate SQL queries from natural language questions. The solution addresses challenges such as coded columns, non-intuitive names, and ambiguous queries, significantly reducing query time and democratizing data access.

How Zalando optimized large-scale inference and streamlined ML operations on Amazon SageMaker

This post is cowritten with Mones Raslan, Ravi Sharma and Adele Gouttes from Zalando. Zalando SE is one of Europe’s largest ecommerce fashion retailers with around 50 million active customers. Zalando faces the challenge of regular (weekly or daily) discount steering for more than 1 million products, also referred to as markdown pricing. Markdown pricing is […]

Pillars of a DCT

Advance environmental sustainability in clinical trials using AWS

In this post, we discuss how to use AWS to support a decentralized clinical trial across the four main pillars of a decentralized clinical trial (virtual trials, personalized patient engagement, patient-centric trial design, and centralized data management). By exploring these AWS powered alternatives, we aim to demonstrate how organizations can drive progress towards more environmentally friendly clinical research practices.

Build a video insights and summarization engine using generative AI with Amazon Bedrock

This post presents a solution where you can upload a recording of your meeting (a feature available in most modern digital communication services such as Amazon Chime) to a centralized video insights and summarization engine. This engine uses artificial intelligence (AI) and machine learning (ML) services and generative AI on AWS to extract transcripts, produce a summary, and provide a sentiment for the call. The solution notes the logged actions per individual and provides suggested actions for the uploader. All of this data is centralized and can be used to improve metrics in scenarios such as sales or call centers.