AWS for M&E Blog

Case Study: Magnetic Asia keeps entertainment alive with live streaming services on AWS

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on Amazon Elastic Compute Cloud (Amazon EC2) to facilitate live event streams, but that approach was best suited for events with smaller or more predictable audience volumes.

To optimize its service for live events with up 50,000 attendees—virtual or otherwise, Magnetic Asia containerized its tech stack. Read the full case study to learn how the company reduced deployment time from 0.5–1.5 hours to 10 minutes or less and expanded its client base by 400% using Kubernetes with Amazon Elastic Kubernetes Service (Amazon EKS) to run its entire infrastructure, AWS Elemental MediaLive and AWS Elemental MediaPackage to enable live streaming, Amazon Simple Storage Service (Amazon S3) to host prerecorded content for live streaming, and Amazon DynamoDB to tokenize events. Additionally, the engineers assigned serverless functions using AWS Lambda to run database queries, and use Amazon Aurora to intelligently scale database deployments.

AWS offers the most purpose-built services for direct-to-consumer (D2C) and streaming to help companies reliably deliver, monetize, and support live and on-demand media over the internet, and bring unparalleled experiences to screens everywhere. Explore to learn more.

Lindy Anderson

Lindy Anderson

Lindy Anderson is a Senior Industry Marketing Manager - M&E, part of her focus is to help customers tell stories about their innovative projects using AWS services.