AWS for M&E Blog

Case Study: Wynk Music reduces costs and time-to-market using AWS

Wynk Music is an audio streaming service under the Airtel Digital brand in India, with 72 million monthly active users. Wynk generates about 4 TB of data a day, including data around how long users are listening and what users are listening to, which soon led to complex data infrastructure and soaring compute costs.

Using a suite of AWS services, including Amazon EMR as its big data platform, Amazon Simple Storage Service (Amazon S3) as its data lake, and Amazon Elastic Compute Cloud (Amazon EC2) On-Demand Instances, Wynk can more easily run big data and analytics applications. Read the full case study to learn how Wynk Music was able to reduce computing costs for big data by 60%, while also reducing time-to-market from 6 days to 0.5 day.

AWS offers the broadest set of capabilities for data lakes, analytics, and machine learning. Explore the AWS Data Science & Analytics for Media page to learn more.