AWS Messaging & Targeting Blog

Target your customers with ML based on their interest in a product or product attribute.

Customer segmentation allows marketers to better tailor their efforts to specific subgroups of their audience. Businesses who employ customer segmentation can create and communicate targeted marketing messages that resonate with specific customer groups. Segmentation increases the likelihood that customers will engage with the brand, and reduces the potential for communications fatigue—that is, the disengagement of […]

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Updated requirements for US toll-free phone numbers

Many Amazon Pinpoint customers use toll-free phone numbers to send messages to their customers in the United States. A toll-free number is a 10-digit number that begins with one of the following three-digit codes: 800, 888, 877, 866, 855, 844, or 833. You can use toll-free numbers to send both SMS and voice messages to […]

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Analyzing Amazon SES event data with AWS Analytics Services

In this post, we will walk through using AWS Services, such as, Amazon Kinesis Firehose, Amazon Athena and Amazon QuickSight to monitor Amazon SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]

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Registering SMS Sender IDs in Singapore

A few weeks ago, we published a blog post about the process of registering alphanumeric Sender IDs. Today, we’re announcing support for registering Sender IDs in Singapore. About Sender ID registration in Singapore Singapore’s Infocomm Media Development Authority (IMDA) has created a Sender ID registry to protect consumers from fraudulent and malicious SMS messages. This […]

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Registering Sender IDs for Sending SMS Messages

With Amazon Pinpoint, you can use Sender IDs to send text messages to recipients in various countries around the world. A Sender ID is a short, alphanumeric identifier (such as “AMAZON”) that appears on a recipient’s device when they receive a message from you. A Sender ID is one type of origination identity—that is, an […]

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Incident notification mechanism using Amazon Pinpoint two-way SMS

Unexpected situations that require immediate attention can occur in any industry. Part of resolving these incidents is the notifications’ delivery. For example, utility companies that have installed gas sensors need to notify immediately the available engineer if a leak occurs. The goal of an incident management process is to restore a normal service operation as […]

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Queueing Amazon Pinpoint API calls to distribute SMS spikes

Organizations across industries and verticals have user bases spread around the globe. Amazon Pinpoint enables them to send SMS messages to a global audience through a single API endpoint, and the messages are routed to destination countries by the service. Amazon Pinpoint utilizes downstream SMS providers to deliver the messages and these SMS providers offer […]

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Dynamically personalize your in-product user experience using Amazon Pinpoint in-app messaging

Many businesses today struggle to align out-of-product messaging through channels such as email and SMS, with in-product messaging shown when a users is within a mobile or web application. Customers will present one message to a user through a targeted email, but once a user visits the application they are presented with different messaging. This […]

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Deliverability Sessions: Managing Large Volume Spikes in Email

Introduction: In an ideal world of email deliverability, email is sent on a regular cadence to a normalized lists of subscribers and recipient email addresses with no major changes in pattern. Typically the volume, list members and content are relatively the same and mailbox providers (such as Gmail) begin to expect that schedule and those […]

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How to set up Amazon Quicksight dashboard for Amazon Pinpoint and Amazon SES engagement events

In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]

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