Category: Announcements

The new AWS Partner Marketing Central experience is designed to expand audience reach and drive demand for your customer offerings. Within Marketing Central, you’ll find tools and resources that enable you to differentiate your brand, drive demand for your customer offerings, and ultimately accelerate pipeline. AWS Partners gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.

We are excited to highlight 72 AWS Partners that received new designations in February for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

As we celebrate International Women’s Day in 2022, we’re honored to share perspectives from female technical leaders from our global AWS Partner Ambassadors community who #BreakTheBias. Hear from Apurva Parad, an AWS Ambassador who leads the AWS Solutions practice at Cloud.in. As a cloud evangelist, Apurva is passionate about engaging with technical audiences and helping audiences to deliver next-generation solutions by educating, enabling, and exciting them to use cloud-native products.

The demand for cloud talent is rising as the reach of transformative cloud technologies continues to grow. In turn, this increases pressure on human resources (HR) to successfully recruit, retain, and reskill top industry talent. This post details the impact of AWS training on AWS Partner organizations, ranging from improved business outcomes to increased job satisfaction among your employees, and how you can inspire your team to participate in training and earn certifications.

We are excited to highlight 60 AWS Partners that received new designations in January for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource detailing new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets. We recommend AWS Partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

The APN Ambassador Program features a vibrant worldwide community of technical experts, known as AWS Ambassadors, from AWS Partner Network (APN) Services and Software Partners. Our Ambassadors evangelize AWS via social media and facilitate peer-to-peer learning by presenting at conferences, leading workshops, and hosting user group events. We are proud to introduce our newest AWS Ambassadors from Q3 and Q4 2021.

We are excited to highlight 60 AWS Partners that received new designations in December for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

From a wide range of AWS Partner success stories to new partner programs launched at AWS re:Invent, here’s a look at the most popular APN Blog posts we shared in 2021. Our goal with this blog has always been to share timely and relevant news, technical solutions, partner stories, and more from Amazon Web Services and the AWS Partner Network (APN) specifically. Thank you for reading the APN Blog, and Happy New Year to all our AWS Partners and customers!

We are excited to highlight 125 AWS Partners that received new designations in November for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.