Category: Industries

Amazon Web Services (AWS) customers across the advertising and marketing industry are seeking to further protect their customers’ information by limiting the movement and sharing of data outside of their control. For example, customers with first-party customer data often want to keep that data securely stored inside their own AWS account. This creates a challenge […]

What will not change in the retail industry? Even 10 years from today, customers will still want more product selections at a lower price through more convenient services. Recognizing these constant customer demands, Amazon has continued to grow sustainably by focusing on three factors: selection, price, and convenience (or SPC). In other words, Amazon has […]

In many ways, consumer packaged goods (CPG) brands face many areas of uncharted territory in today’s business climate: pandemics, supply chain disruptions, and ever-changing regulations and consumer expectations. However, despite such volatility, CPGs also face enormous opportunities, as consumer demand continues to rise at an astonishing rate. The following three key principles should be considered […]

Leaders in the healthcare industry are increasingly recognizing how a data-driven approach can help them improve member satisfaction. Many of them have begun their transformative journey to adopt a member-first approach and unify disparate data silos. They recognize that the journey toward a unified system is strategic and will pay enormous dividends when completed. However, […]

Healthcare providers are challenged every day with providing customer care that meets each individual need. With location data, healthcare providers can help to accelerate patient care in multiple parts of their organization. Providers can use location data to enrich and standardize their database to ensure it contains accurate location information to help improve interoperability between […]

Shift left – a path to faster and better SOC quality A revolution is happening in the chip design industry. A revolution that allows projects to finish earlier, with fewer bugs, while budget stays in control. In this article, I’ll share my personal view on a few related bottlenecks that directly affect time to market […]

Energy data and intelligence provider TGS wanted to innovate its energy data library by implementing data visualization capabilities and improving the delivery times of its products for its customers. To handle the demand of delivering large amounts of data, TGS wanted to use Amazon Web Services (AWS) solutions that would scale to large data requests […]

The expectations of the retail customer have changed permanently. Pandemic-influenced adaptations to shopping, such as buy-online-pick-up-in-store (BOPIS) and buy-now-pay-later (BNPL), as well as an increasingly competitive digital commerce landscape, have made it more critical than ever to personalize customers’ retail experiences. To stand out and reach customers most likely to be ready to buy, keep […]

Building a great brand that consumers love is crucial for nearly every company. And this is particularly true for consumer packaged goods (CPG) manufacturers that strive to design, manufacture, and deliver products that delight shoppers. However, CPG companies at different stages of growth face very different challenges. For example, a long-standing brand may be dealing […]

  In today’s digital interactions, businesses use data to personalize and tailor customer experiences to almost every individual. A recent study shows that 71 percent of consumers expect personalized interactions from brands and businesses, while 76 percent are unsatisfied when they see content that is irrelevant to them. Data about customers and their touchpoints is […]