AWS Messaging & Targeting Blog

Tag: messaging

Creating a costs analytics view to email campaign generated by Amazon Pinpoint

Introduction Many companies have multiple departments using different campaigns in the same AWS account on Amazon Pinpoint and need to split costs at the end of each month between the owners of each campaign. To do this, companies need an easy way to find how much each campaign has generated of cost, since the Amazon […]

Read More

How to use domain with Amazon SES in multiple accounts or regions

Sometimes customers want to use their email domain with Amazon Simples Email Service (Amazon SES) across multiple accounts, or the same account but across multiple regions. For example, AnyCompany is an insurance company with marketing and operations business units. The operations department sends transactional emails every time customers perform insurance simulations. The marketing department sends […]

Read More

Complying with DMARC across multiple accounts using Amazon SES

Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication from an organization. As such, companies need a robust solution to deal with the complexities this may introduce. In some cases, companies have multiple domains that support several different business units and need a distributed way […]

Read More
amazon-pinpoint-deliverability-dashboard

Predictive User Engagement using Amazon Pinpoint and Amazon Personalize

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

Read More
amazon-pinpoint-deliverability-dashboard

Creating custom Pinpoint dashboards using Amazon QuickSight, part 3

Note: This post was written by Manan Nayar and Aprajita Arora, Software Development Engineers on the AWS Digital User Engagement team. This is the third and final post in our series about creating custom visualizations of your Amazon Pinpoint metrics using Amazon QuickSight. In our first post, we used the Metrics APIs to retrieve specific […]

Read More
pinpoint-2way-sms

Two-Way SMS with Amazon Pinpoint

Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications. Compared to other communication channels, such as email and push notifications, text messaging results in higher engagement. […]

Read More