Tag: multichannel communications

Introduction Geofencing, which creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary, can be used in marketing messages to drive more traffic and increase conversions. Amazon Pinpoint, AWS’ multichannel communication tool, can be used to create mobile notifications using geofencing technology, so […]

Introduction Amazon Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in Amazon Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While Amazon Pinpoint enables customers […]

In today’s interconnected world, businesses need to communicate with their customers through multiple channels. This means using a variety of messaging apps, social media platforms, and other communication tools to reach customers where they are. One such platform that has gained immense popularity in select Asian markets is LINE. As the biggest social network in […]

2022 Gartner Market Guide for CPaaS recognizes AWS Communication Developer Services (CDS) Every business needs to communicate with customers through channels like email, SMS, notifications, voice, and even video. CPaaS, or Communications Platform as a Service, provers combine those capabilities into a single offering. Communication developers exploring new CPaaS solutions can read the 2022 Gartner […]