AWS Machine Learning Blog

Category: Amazon Personalize

Personalized image search weighted score

Enhance image search experiences with Amazon Personalize, Amazon OpenSearch Service, and Amazon Titan Multimodal Embeddings in Amazon Bedrock

A variety of different techniques have been used for returning images relevant to search queries. Historically, the idea of creating a joint embedding space to facilitate image captioning or text-to-image search has been of interest to machine learning (ML) practitioners and businesses for quite a while. Contrastive Language–Image Pre-training (CLIP) and Bootstrapping Language-Image Pre-training (BLIP) […]

Amazon Personalize launches new recipes supporting larger item catalogs with lower latency

We are excited to announce the general availability of two advanced recipes in Amazon Personalize, User-Personalization-v2 and Personalized-Ranking-v2 (v2 recipes), which are built on the cutting-edge Transformers architecture to support larger item catalogs with lower latency. In this post, we summarize the new enhancements, and guide you through the process of training a model and providing recommendations for your users.

Introducing automatic training for solutions in Amazon Personalize

Amazon Personalize is excited to announce automatic training for solutions. Solution training is fundamental to maintain the effectiveness of a model and make sure recommendations align with users’ evolving behaviors and preferences. As data patterns and trends change over time, retraining the solution with the latest relevant data enables the model to learn and adapt, […]

Build a news recommender application with Amazon Personalize

With a multitude of articles, videos, audio recordings, and other media created daily across news media companies, readers of all types—individual consumers, corporate subscribers, and more—often find it difficult to find news content that is most relevant to them. Delivering personalized news and experiences to readers can help solve this problem, and create more engaging […]

How VistaPrint delivers personalized product recommendations with Amazon Personalize

VistaPrint, a Cimpress business, is the design and marketing partner to millions of small businesses around the world. For more than two decades, VistaPrint has empowered small businesses to quickly and effectively create the marketing products – from promotional materials and signage to print advertising and more – to get the job done, regardless of […]

Unlock personalized experiences powered by AI using Amazon Personalize and Amazon OpenSearch Service

OpenSearch is a scalable, flexible, and extensible open source software suite for search, analytics, security monitoring, and observability applications, licensed under the Apache 2.0 license. Amazon OpenSearch Service is a fully managed service that makes it straightforward to deploy, scale, and operate OpenSearch in the AWS Cloud. OpenSearch uses a probabilistic ranking framework called BM-25 […]

Drive hyper-personalized customer experiences with Amazon Personalize and generative AI

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. Whether you’re looking for a managed solution or build your own, you can use these new capabilities to power your journey. Amazon Personalize is a fully managed machine learning (ML) service that makes […]

Build brand loyalty by recommending actions to your users with Amazon Personalize Next Best Action

Amazon Personalize is excited to announce the new Next Best Action (aws-next-best-action) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. Amazon Personalize is a fully managed machine learning (ML) service that makes it effortless for developers to deliver highly […]

Implement real-time personalized recommendations using Amazon Personalize

February 9, 2024: Amazon Kinesis Data Firehose has been renamed to Amazon Data Firehose. Read the AWS What’s New post to learn more. At a basic level, Machine Learning (ML) technology learns from data to make predictions. Businesses use their data with an ML-powered personalization service to elevate their customer experience. This approach allows businesses […]

Elevate your marketing solutions with Amazon Personalize and generative AI

Generative artificial intelligence is transforming how enterprises do business. Organizations are using AI to improve data-driven decisions, enhance omnichannel experiences, and drive next-generation product development. Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages […]