AWS Contact Center Intelligence (CCI) Solutions

Improve customer experience. Derive customer insights and reduce operational costs by adding artificial intelligence and machine learning to the contact center provider of your choice.

A good customer service experience can have a significant impact on business outcomes. Contact centers are key to securing consumer loyalty and purchasing. But, while many companies are interested in applying advanced technology to improve customer interactions, they struggle with how to drive efficiencies and improve automation in customer service. A key element in transformation to your existing contact center? Adding artificial intelligence (AI) and machine learning (ML).

AWS offers two flexible options to add AI/ML capabilities into your contact center

If you are looking for an end-to-end solution, Amazon Connect is an easy to use, omnichannel cloud contact center that helps companies provide superior customer service at a lower cost. Amazon Connect provides a unified set of ML-enabled capabilities for managing your customer and agent experience – all available with pay-as-you-go pricing. You can set up a contact center in minutes that can scale to support millions of customers in minutes.

If you already have a contact center in place, AWS Contact Center Intelligence (CCI) solutions empower you to improve customer experience, boost agent productivity, and gain conversation insights by adding AI capabilities to the contact center of your choice—without any ML expertise. AWS CCI solutions use a combination of AWS ML-powered services to provide Self-Service Virtual Agents, Real-time Call Analytics and Agent Assist, and Post-Call Analytics. Get started yourself, engage an AWS Services Partner (consulting) to help build it, or accelerate deployment with a turnkey solution from an AWS (ISV) Partner.

Add Intelligence to your contact center with machine learning (2:38)
Click the infographic to learn more about the benefits of AWS CCI solutions »


Increase customer satisfaction

  • Reduce call wait times
  • Quickly route questions to the right agent
  • Decrease time to resolution
  • Improve NPS/CSAT scores with faster, more effective service

Uncover business opportunities

  • Reduce costs via self-service technologies
  • Increase amounts of high-quality insights on customer satisfaction, potential product issues
  • Monitor call script compliance
  • Identify customer sentiment

Boost agent productivity

  • Reduce call volume - offload repetitive queries to virtual agents
  • Enable real-time assistance 24/7/365
  • Provide next best actions
  • Improve employee retention thus reducing operational costs

Why AWS Contact Center Intelligence (CCI) Solutions


Reduction in call time for an account balance inquiry


Improvement in word error rate over incumbent ASR service


Visibility of customer conversation sentiment compared with the original 12%


Call intentions identified, eliminating 2,000 hours of manual call monitoring

How it works

How Contact Center Intelligence works

Use cases

AWS CCI solutions cover three main uses cases found in the contact center: Self-service virtual agents, Real-time analytics & agent assist, and Post-call analytics. Each use case can be addressed by a solution comprised of a specific combination of AWS AI services and is also available through select AWS Partners.

Self-service accelerator

Self-service virtual agents

CCI Self Service solutions enable companies to build powerful virtual agents, chatbots, and conversational Interactive Voice Response (IVR) systems.

This solution helps customers find answers faster and complete transactions without the assistance of a live agent 24/7/365.

Read the blog post »

Underlying AI services:
Amazon Lex, Amazon Polly, and Amazon Kendra

Real-time accelerator

Real-time call analytics & agent assist

CCI Real-time Call Analytics & Agent Assist solutions provide AI-powered conversation analytics in-real time, allowing agents and supervisors to better understand and respond to customer needs quickly. This solution helps to increase agent effectiveness and improve the customer experience by quickly finding relevant and actionable information from knowledge bases.

Read the blog post »

Underlying AI services: Amazon Transcribe, Amazon Comprehend, Amazon TranslateAmazon KendraAmazon Chime Voice Connector, and Contact Lens for Amazon Connect.

Post-call accelerator

Post-call analytics

CCI Post-Call Analytics solutions provide insights from recorded conversations that help agents and supervisors better understand customer needs, identify call drivers, and detect emerging trends. This additional information helps agents to resolve customer issues faster, supervisors to identify agent coaching opportunities, and boost overall operational efficiency.

Read the blog post »

Underlying AI services:
Amazon Transcribe Call Analytics, Amazon Transcribe, and Amazon Comprehend, Amazon Chime Voice Connector, and Contact Lens for Amazon Connect.

Discover Purpose-Built Services, AWS Solutions, Partner Solutions, and Guidance to rapidly address your business and technical use cases.

QnABot on AWS

Deploy a fully functional chatbot across multiple channels including chat, voice, SMS, and Amazon Alexa.

Guidance for Live Call Analytics with Agent Assist on AWS

Use Artificial Intelligence (AI) to analyze speech and conversations in near real-time to improve agent key performance indicators (KPIs) and the customer experience. 

Guidance for Post Call Analytics on AWS

Use Amazon Machine Learning (Amazon ML) services to transcribe and extract rich insights from your customer conversations.

Contact an AWS CCI Partner to learn more and get started

AWS Partners have made it easier to add intelligence to your existing contact center solution. Engage an AWS (Consulting) Partner to help get started, or accelerate deployment with a turnkey solution from an AWS (ISV) Partner. Learn more about these Partners by visiting the AWS CCI Partner page.

AWS Contact Center Intelligence partner solutions

Learn more about the underlying services

AWS offers several flexible approaches you can use to implement a machine learning-based contact center intelligence solution to automatically add intelligence to your existing contact center. If you want to build a solution on your own, explore the underlying services of AWS CCI, including Amazon Comprehend, Amazon Kendra, Amazon Lex, Amazon Polly, Amazon Transcribe, and Amazon Translate. Combined together or used separately, these services can provide a powerful way to improve customer experience and agent productivity.

Be sure to check out our new Amazon Transcribe Call Analytics offering that uniquely provides conversation insights through a single API.

Amazon Comprehend

Amazon Comprehend is a natural language processing (NLP) service that uses machine learning to find insights and relationships in text. The service identifies the language of the text, extracts key phrases, places, people, or brands, understands the sentiment in text, and automatically organizes a collection of text files by topic. You can train Amazon Comprehend to analyze customer calls to automatically extract conversation insights such as call sentiment, call drivers, and emerging trends.

Learn more about Amazon Comprehend »

Amazon Kendra

Amazon Kendra is an intelligent search service powered by machine learning. Using Amazon Kendra, you can stop searching through troves of unstructured data and deliver the right answers to your customers through self-service chatbots, virtual agents, or IVR systems. Similarly, Amazon Kendra better understands what your customers are asking and can provide more relevant answers that assist your agents to resolve issues faster and boost customer satisfaction.

Learn more about Amazon Kendra »

Amazon Lex

Amazon Lex is a service for building conversational interfaces into any application using voice and text. Amazon Lex provides the advanced deep learning functionalities of automatic speech recognition (ASR) for converting speech to text, and natural language understanding (NLU) to recognize the intent of the text, to enable you to build applications with highly engaging user experiences and lifelike conversational interactions. With Amazon Lex, the same deep learning technologies that power Amazon Alexa are now available to any developer, enabling you to quickly and easily build sophisticated, natural language, conversational bots (“chatbots”).

Learn more about Amazon Lex »

Amazon Polly

Amazon Polly is a service that uses advanced deep learning technologies to turn text into lifelike speech. With Amazon Polly, you can engage customers with natural sounding voices for your virtual contact center agents, interactive voice response (IVR) systems, and chatbots. With dozens of lifelike voices across a broad set of languages, you can build a self-service customer experience that works in many different countries.

Learn more about Amazon Polly »

Amazon Transcribe Call Analytics (NEW!)

Amazon Transcribe Call Analytics is an ML-powered API for extracting conversation insights to improve customer experience and agent productivity. With Transcribe Call Analytics, you can analyze customer conversations to get turn-by-turn transcripts and actionable insights that can be added into your call applications. The API combines powerful speech-to-text and natural language processing (NLP) models that are trained specifically to understand customer service and sales calls. With Transcribe Call Analytics, you can get valuable intelligence such as customer and agent sentiment, call drivers, and conversation characteristics such as non-talk time, interruptions, loudness, and talk speed.

Learn more about Amazon Transcribe Call Analytics »

Amazon Transcribe

Amazon Transcribe is a fully managed automatic speech recognition (ASR) service that converts speech to text quickly and accurately. With Amazon Transcribe, you can quickly transcribe all of your pre-recorded or real-time customer service and sales calls. Once the call is captured, you can further analyze it with Amazon Comprehend.

Learn more about Amazon Transcribe »

Amazon Translate

Amazon Translate is a neural machine translation service that delivers fast, high-quality, and affordable language translation you can customize. With Amazon Translate, you can enable cross-lingual communications between your agents and customers by adding real-time translation to your contact center applications.

Learn more about Amazon Translate »



Maximus extracts actionable insights from 7 million minutes of customer calls using a conversation analytics solution from an AWS CCI Partner.

Watch the video testimonial »

Magellan Health

Magellan Health uses AWS CCI and Amazon Kendra to assist agents and reduce average call times by 9-15 seconds.

Watch the video testimonial »

JP Morgan Chase

JPMorganChase uses AWS Contact Center Intelligence (CCI) real-time agent assist solution to handle 32 million calls and 8,500 servicing agents.

Watch the video testimonial »

Octopus Energy

Octopus energy processed 1.8 years worth of customer calls every month using historical call transcription and post-call analytics. They got immediate access to past customer interactions and issue tracking which led to better customer service.

Watch the video testimonial »


Intuit deployed contact center analytics to support 11,000 agents per day, 275 million minutes of customer interactions each year - providing accurate call transcriptions, automated call metrics, and reduction of long wait times.

Read the case study »


Wix built a sentiment analysis solution that expanded their customer sentiment visibility from 12% to 100%.

Read the blog »


ESG Analyst Report: Validating the Economic Benefits of AWS Contact Center Intelligence Solutions

Read the report »

Ebook: Improve Customer Experience and Reduce Cost by Adding AI to Your Contact Center

Read the Ebook »

Zillow and Genesys are transforming customer conversations using AWS Contact Center Intelligence

Watch the video »

Talkdesk and AWS: What AI and speech-to-text mean for the future of contact centers and a better customer experience

Read the blog post »

AWS Partner SuccessKPI shares how you can modernize your contact center with AWS CCI solutions

Watch the video »

Increase contact center productivity and customer satisfaction through AI and ML

Learn more about best practices »

How to get started

Get started with AWS

Contact us for more information on AWS CCI solutions.

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Find a Partner

Contact the AWS Partner Network, to work with our global technology and consulting partners.

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