Category: Launch

We’re excited to share a preview of the enhancements we’re making to partner programs and tools to deliver greater customer value and partner profitability—including making it easier to leverage programs by aligning them to your business models and scaling AWS Marketplace to expand your customer reach and accelerate sales. The AWS Partner experience transformation is aimed towards helping you deliver different levels and types of value to customers—to win more, win bigger, and win faster.

We’re excited to introduce the AWS Foundational Technical Review (FTR) for Service Offerings to help partners adopt AWS security and technical best practices, increase discoverability, and accelerate their partner journey. The FTR for Service Offerings validates a partner service offering—highlighting technical and customer engagement capabilities, and increasing visibility with customers and AWS teams.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

As part of our commitment to improving the partner experience, Amazon Web Services (AWS) is excited to announce the launch of AWS Partner Central 2.0—a redesigned partner portal that simplifies and improves your ability to build, market, and sell with AWS. AWS Partner Central 2.0, which begins rolling out on January 5, introduces new site navigation, a modern look and feel, faster load times, improved personalization, and in-app guidance.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

We are excited to announce the new AWS Conversational AI Competency launching in Q1 2023, which helps enterprises implement high-quality, highly effective chatbot, virtual assistant, and IVR solutions through the expertise of AWS Partners. AWS Conversational AI Competency Partners provide domain expertise, tools, and services to aid in selecting use cases, defining Natural Language Understanding (NLU) Intents and training phrases, designing effective conversational flows, and more.

Tens of thousands of customers—from startups to large enterprises—are realizing significant price performance using AWS Graviton-based instances in Amazon EC2. The AWS Graviton Delivery specialization makes it easy for customers to accelerate and scale their adoption of AWS Graviton to achieve better workload performance and cost savings. AWS Graviton Delivery Partners have hands-on experience and proven expertise to help customers achieve better workload performance and cost savings with Graviton.

We are pleased to announce the AWS Glue Delivery specialization to help customers find validated AWS Partners with expertise and proven success delivering AWS Glue for data integration, data pipeline, and data catalog use cases. The AWS Glue Delivery specialization recognizes AWS Partners who offer consulting services to help customers modernize their use of data and accelerate digital transformation.

We’re excited to announce the launch of the Amazon SageMaker Ready specialization for AWS Partners with Amazon SageMaker software offerings. Through this specialization, customers can identify software solutions that integrate with Amazon SageMaker—allowing them to seamlessly solve use cases and innovate with machine learning. Software offerings include data platforms, data pre-processing and feature stores, ML frameworks, MLOps tools, and business decisioning and applications.

The Amazon Managed Streaming for Apache Kafka (MSK) Delivery specialization makes it easy for customers find validated AWS Partners with proven success delivering migrations and building solutions on Amazon MSK. Amazon MSK Delivery Partners are proficient in expeditiously implementing Amazon MSK integrations with other AWS services to improve the scope and specificity of real-time analytics.