Category: Launch

Whether you’re taking the first steps toward planning your software-as-a-service (SaaS) journey, or about to launch your first product, the new Journey to SaaS guide is designed to help drive your efforts to build, migrate, secure, and optimize SaaS solutions on AWS. Use this roadmap to identify which stage you’re in and review the corresponding actions, motivations, questions, pain points, and AWS SaaS Factory resources.

As organizations continue to build and migrate more of their applications in the cloud, ensuring websites and applications are protected from external threats has become a top concern for businesses of all shapes and sizes. We’re excited to announce the AWS WAF Ready specialization to help customers deploy and maintain their application layer security solution with AWS WAF Ready Partner software products.

We’re excited to announce the AWS Manufacturing and Industrial Competency, which helps customers advance their time to results, optimize operations, seek new revenue streams, and/or generate sustainable business operations, while reducing their carbon footprint. Previously the AWS Industrial Software Competency, the expanded AWS Manufacturing and Industrial Competency includes new use case categories to further differentiate partners and help customers and sellers find the right solution for their business needs.

We’re excited to announce the AWS Media & Entertainment Competency, which helps customers accelerate their camera to screen cloud journey through the expertise of AWS Partners. AWS M&E Competency Partners have expertise with customers of all sizes—driving growth in areas like: broadcast, content production, direct to consumer, media supply chain and archive, and data science & analytics for media.

Today’s rapidly changing market conditions require organizations to scale IT operations swiftly and securely, while keeping costs under control. But setting up, running, and optimizing cloud infrastructure can be time-consuming and challenging. We’re excited to announce the AWS Cloud Operations Competency, to help customers adopt an integrated approach for cloud operations on AWS and beyond.

We’re excited to share a preview of the enhancements we’re making to partner programs and tools to deliver greater customer value and partner profitability—including making it easier to leverage programs by aligning them to your business models and scaling AWS Marketplace to expand your customer reach and accelerate sales. The AWS Partner experience transformation is aimed towards helping you deliver different levels and types of value to customers—to win more, win bigger, and win faster.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

As part of our commitment to improving the partner experience, Amazon Web Services (AWS) is excited to announce the launch of AWS Partner Central 2.0—a redesigned partner portal that simplifies and improves your ability to build, market, and sell with AWS. AWS Partner Central 2.0, which begins rolling out on January 5, introduces new site navigation, a modern look and feel, faster load times, improved personalization, and in-app guidance.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

We are excited to announce the new AWS Conversational AI Competency launching in Q1 2023, which helps enterprises implement high-quality, highly effective chatbot, virtual assistant, and IVR solutions through the expertise of AWS Partners. AWS Conversational AI Competency Partners provide domain expertise, tools, and services to aid in selecting use cases, defining Natural Language Understanding (NLU) Intents and training phrases, designing effective conversational flows, and more.