Tag: APN Customer Engagements

Learn about the new features and tabs in the Analytics and Insights Dashboard to give you more visibility and deeper insights into your data. The latest updates include The latest updates include new Marketing Campaigns and Training and Certifications tabs, expanded funding insights, and enhancements to the Opportunities and Leads tabs.

Wawanesa migrated their on-premises Guidewire platform to Guidewire Cloud Platform (GWCP) to enhance digital user experience and leverage cloud agility. They replicated GWCP data to AWS using Database Migration Service, maintaining existing processes while futureproofing operations. This article covers migration challenges, lessons, and outcomes.

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

Developing a co-sell program that supports your organization’s collaboration objectives with AWS involves identifying necessary activities and managing them to deliver results. The best practices outlined in this post are considered evergreen and have positively impacted AWS Partners who have prioritized their go-to-market strategy with AWS. To follow this guide, you must be a member of the AWS Partner Network (APN) and participate in the AWS ISV Accelerate Program.

With a better understanding of how to build intentional sales plays throughout the funnel, partners in the AWS Global Startup Program can identify areas of growth and success through a joint partner plan. This post provides a blueprint on how to collaborate with AWS to plan and execute a joint go-to-market motion with the AWS Global Startup Program, an invitation-only, GTM program for early- to mid-stage software startups that have raised funding, achieved product-market fit, and are ready to scale.

AWS offers programs and benefits that help partners of all sizes transform and improve their customer experience. Learn more about the tools, mechanisms, resources, and technical paths available to AWS Partners that can help them dive deeper into their AWS relationship, identify superpowers, and make the most of the AWS resources and programs available to support continued growth and success. Take advantage of APN programs to help you grow your business and reach your target customers.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

By undergoing a Foundational Technical Review (FTR), AWS Partners can gain valuable technical and business benefits by addressing important requirements and managing ongoing compliance. Thinknum, an Advanced Tier Services Partner, engaged in the AWS FTR to identify key opportunities for improvement in its AWS account configuration and receive guidance on how to implement improvements to its security, reliability, and operational posture.

To help businesses get the most out of their customer data, CRM tools are used widely to manage data throughout the customer journey, and the exchange of data between two CRMs should be seamless and glitch-free. To better optimize and automate CRM integration with the ACE Pipeline Manager, learn how various AWS services support Labra OppSync from Ibexlabs and help AWS Partners manage their customer opportunities.

We are excited to introduce two new permissions features for AWS Partner Central: the Alliance Team and ACE Manager roles. These roles provide AWS Partners the ability to grant multiple team members access to the data and features they need to help manage their APN account. With these permissions features, multiple users from an AWS Partner organization can access the data and features they need in Partner Central without relying on the Alliance Lead.