Tag: AWS Partner Central

AWS embraces the “working backwards” approach to stay customer-focused. The Generative AI Center of Excellence (CoE) for AWS Partners applies this methodology and collects partner feedback to provide relevant insights, tools, and resources on leveraging generative AI. Recent updates to the CoE include customer research on generative AI adoption challenges, a usage maturity heatmap by industry, and five new use case deep dives covering telecom, automotive, IDP, contact centers, and financial analysts.

AWS launched a Generative AI Center of Excellence to help partners keep pace with rapid advancements in generative AI. The CoE provides exclusive resources like playbooks, trainings, and marketing assets to educate partners on building solutions using AWS generative AI services. We’ll continue adding generative AI resources to accelerate strategies that enable partners to help customers adopt generative AI securely, responsibly, and cost-effectively.

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

We’re excited to announce the AWS Cyber Insurance Competency, which makes it easy for customers—particularly Small and Medium Businesses—to find affordable policies from insurers that integrate their security posture assessment through a new, simplified customer experience with AWS Security Hub. AWS Cyber Insurance Competency Partners worked with AWS to digitally transform their assessment and onboarding process, which rewards customers that present a security posture following AWS best practices.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.

We are excited to introduce the Partner Initiative Funding (PIF) template in the AWS Partner Funding Portal (APFP), enabling AWS Partners to easily self-access their agreement and any initiative funds without relying on their AWS partner manager. The template unifies and standardizes the different funding experiences into one template, and provides funding transparency throughout the funding cycle. This improves the overall funding process time for partners by having a configurable workflow.

At AWS, we’re at the forefront of an exciting transformation to drive our partners to new heights of productivity and profitability. Whether you want to reach new customers, sell alongside AWS sellers, or accelerate sales through AWS Marketplace, this transformation expands your opportunities every stage of your journey. In this post, we share key enhancements we’re making over the next six months to deepen your expertise and broaden the value across your business models.