Category: Amazon Athena

Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]

One of the biggest challenges faced by online retailers is shopping cart abandonment, where customers add items to their shopping carts but ultimately leave the website without making a purchase. To overcome this hurdle and optimize sales opportunities, businesses must prioritize the implementation of efficient customer notification and insight strategies. These strategies play a vital […]

Large language models (LLMs) are revolutionizing the way we interact with technology, and AWS HealthLake is no exception. HealthLake is a secure, HIPAA-eligible data lake that allows healthcare organizations to store, transform, and analyze their health data at scale. By combining HealthLake with an LLM, healthcare providers can interact conversationally with their data, gaining insights and making decisions […]

Autonomous driving (AD) and highly automated driving are key technologies in the automotive industry. Fully realized, they have the potential to fundamentally transform the automotive and mobility industries through improved comfort and safety and new business models for automobile manufacturers. The BMW Group is one of the leading OEMs in the automotive industry. This year, […]

Introduction Daily rig reports, such as drilling, completion, and workover reports, are critical to the oil and gas industry because they provide important information about all rig operations (Figure 1) and help maintain operational efficiency and safety. However, manually processing these reports can be a daunting task, especially given the large volumes of drilling and […]

Clickstream data refers to the collection of digital interactions that occur between a user and a website or mobile application. Capturing and creating usable insights from user data in real-time can be challenging. Amazon Web Services (AWS) serverless services can help by providing a scalable architecture to seamlessly capture, process, visualize and load clickstream data […]

In today’s competitive world, customer obsession isn’t an option, it’s an imperative. Mastering customer obsession starts with data—demographics, psychographics, transactions, purchase records, support cases, product usage, shopping habits, content preferences, and more. According to Gartner report, less than 10% of companies have a 360-view of the consumer. Not because they don’t try, but because it […]

The FAIR data principles were first proposed in a seminal paper published in 2016 in the Journal Scientific Data. It was written by a group of international experts in data management and curation. To address the challenges that the research community is facing, they proposed FAIR Principles as a framework for making data more discoverable, […]

Climate change is one of the most pressing issues of our time, and it’s becoming increasingly clear that we need to take rapid action to reduce our carbon emissions. To be carbon-neutral by 2050 and keep the Earth’s mean temperature below 2° C of preindustrial levels, the world must curb emissions by 7.6 percent per […]

Energy companies are still using architectures based on monolithic systems when managing and billing energy service contracts. Architectures where the billing processes have been built using stored procedures inside a database are common. These architectures limit the capabilities of the business units to create, manage, and invoice contracts based on new products and services, especially […]