AWS Media Blog

Hector Leano

Author: Hector Leano

Héctor Leaño is the Global Marketing Lead for AWS Media & Entertainment practice.

VidMob combines computer vision and language AI services for data-driven creative asset production

Learn how VidMob is taking machine learning to ad viewing and engagement data in order to improve content creation: VidMob is a social video creation platform that marketers of all sizes can use to develop personalized advertising communications at scale. VidMob uses machine learning (ML) to power its SaaS application. This application uses metadata extraction […]

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AWS Speaks at HITS Spring on How M&E Companies Can Benefit From Machine Learning

Usman Shakeel, AWS Media & Entertainment Global Tech Lead, recently spoke at MESA HITS Spring on the topic of how media and entertainment companies stand to benefit from the use of machine learning. Click the link below link to learn more about the session. LINK: HITS Spring: M&E Companies Can Significantly Benefit from Machine Learning […]

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Utilizing Dynamic Licensing in Thinkbox Deadline (Version Deadline 10 or later)

Guest post by Ryan Russell, Manager, Software Development, AWS Thinkbox  INTRODUCTION Prior to Thinkbox Deadline 10, a render node could be configured to use either Usage Based Licensing (UBL) or traditional floating licenses. While this gave you full control over how your render nodes were licensed, it wasn’t exactly the most flexible system when you […]

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APN Blog: Using the New G3 Instance to Playout an IP-Based Ultra High Definition Channel on AWS

AWS Partner Cinegy has long been an advocate of IP-based video workflows and understands that maintaining visual quality whilst reducing bandwidth consumption is an ongoing challenge with the increasing data requirements of formats such as Ultra High Definition (UHD). In this post, Cinegy demonstrates how to deploy a fully-functional playout engine using Amazon EC2 resources […]

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Transforming the Video Experience with AI: Granular Personalization at Scale

When consumers browse content in any video service, the program artwork is a large factor in what they choose to watch. There are a few generalizations we can make when it comes to generating appealing artwork. For example, according to research done by Netflix, images that have expressive facial emotion conveying the tone of the […]

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Tech Talk now On-Demand: Media Processing Workflows at High Velocity & Scale using Orchestration & Machine Learning

If you missed our webinar on March 28, no need to worry. The recording is now available on YouTube with the slides available for download (see below). Abstract: Content owners, creators and publishers use media supply chains to package and process digital video content and programming from content producers so it can then be delivered […]

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Scripps Networks Interactive goes full cloud with Thinkbox Deadline and AWS

Scripps Networks Interactive (recently acquired by Discovery, Inc.) is the leading developer of lifestyle content across TV, digital, and emerging platforms. With brands including HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel under the Scripps umbrella, it collectively engages more than 190 million consumers each month. Based in Knoxville, TN, the company’s Design and […]

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Webcast On-Demand: Media Processing Workflows at High Velocity and Scale using Orchestration and Machine Learning

Click here to watch the on-demand version of Media Processing Workflows at High Velocity and Scale using Orchestration & Machine Learning Level 200 | Use Cases How To Content owners, creators and publishers use media supply chains to package and process digital video content and programming from content producers so it can then be delivered to local affiliates […]

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