AWS Media Blog

Category: Media & Entertainment

Start building: Make content archives searchable by on-camera talent, dialog, activity, and more with this new solution from AWS

For news, sports, and other content owners with vast media archives, your content library is only as valuable as it is discoverable and searchable. For example, a sports producer looking to create a highlight reel around a specific player would need to sit through hours of game tape to find the specific moments of that […]

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Transferring asset files, caching, and storage-to-render on AWS

INTRODUCTION One of the many goals of Deadline 10 is to ensure that customers can render on AWS as easily as possible. An essential part of moving to a hybrid or fully AWS-based rendering workflow is dealing with transferring asset files to AWS, and downloading resulting renders from AWS. Fortunately, customers can accomplish this job […]

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Enabling CMAF for video processing and delivery

The benefits of using HEVC / H.265 for video content, with its quality improvements and compression efficiency gains compared to AVC / H.264, are well understood. At its 2017 Worldwide Developers Conference, Apple announced that its desktop, mobile platforms and all future hardware will support HEVC content. Apple had already revealed in 2016 the addition […]

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VidMob combines computer vision and language AI services for data-driven creative asset production

Learn how VidMob is taking machine learning to ad viewing and engagement data in order to improve content creation: VidMob is a social video creation platform that marketers of all sizes can use to develop personalized advertising communications at scale. VidMob uses machine learning (ML) to power its SaaS application. This application uses metadata extraction […]

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Part 3: How to compete with broadcast latency using current adaptive bitrate technologies

Part 1: Defining and Measuring Latency Part 2: Recommended Optimizations for Encoding, Packaging, and CDN Delivery Part 3: Recommended Optimizations for Video Players (this post) Part 4: Reference Architectures and Tests Results Part 3: Recommended Optimizations for Video Players In previous installments of this blogs series, we looked at the possible optimizations that can be applied […]

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Build your own VAST 3.0 response XML to test with AWS Elemental MediaTailor

In a previous blog, AWS Elemental MediaTailor Supported Video Ad Serving Protocols, we talked about the various video ad protocols that AWS Elemental MediaTailor supports. In this post, we will focus on one of those protocols, namely VAST, and show how you can build a simple VAST response XML which you can use in lieu […]

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Rendering with AWS portal in Thinkbox deadline

Post by Bryson Ding, AWS INTRODUCTION The new AWS Portal feature in Deadline 10 supports many content creation applications, including Autodesk Maya and Autodesk Arnold. This feature allows you to use the distributed computing power of Amazon EC2 Spot Instances to optimize your Maya/Arnold workflow, and in this post, we will outline the necessary steps […]

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AWS Elemental MediaTailor supported video Ad serving protocols

AWS Elemental MediaTailor is one of five AWS Media Services that launched during re:Invent 2017 and currently supports HTTP Live Streaming (HLS). It is a content personalization and monetization service that allows customers to implement stitched server-side ad insertion for streaming video while maintaining high quality of service. It uses dynamic transcoding to reduce storage requirements […]

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SSAI

Why is server-side ad insertion important?

Is server-side ad insertion (SSAI) better than client-side ad insertion (CSAI) for streaming video? How do they differ? Which works best for OTT content monetization? How does the cloud enable more scalable solutions? You’ll find answer to all these questions on this explainer page, along with a deep dive into the ways the technologies perform today, […]

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