AWS Media Blog

Category: Media Services

Successful innovation for ESSENCE as Starchive and AWS help deliver the 2020 ESSENCE Festival of Culture

This post is co-authored by Jack Wenzinger, AWS M&E Partner SA, Ken Shek, Sr. ML Specialist SA, and Richard Averitt, CEO of Starchive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. ESSENCE Communications is a media, technology, […]

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Enhance your Android ecommerce app with Amazon Interactive Video Service

The internet has drastically changed the way that many people around the world shop. Although online shopping can be more convenient than shopping in-person, the human touch of a retail experience can be difficult to recreate in a website or app. As stores expand their online presence, some have turned to live, interactive video streams […]

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The increasing importance of video for the government sector

Video is increasingly being used by governments worldwide to improve engagement with citizens. According to research from SAP, 62% of citizens expect public service organizations to utilize innovative technologies and solutions. The same research says that 68% of governments cite improving the citizen experience as their number one priority. In recent months, with governments often […]

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Germany’s DFL taps AWS Media Services for new live streaming platform

The DFL Deutsche Fußball Liga (DFL), which is the governing body of the Bundesliga, is responsible for the organization and marketing of professional football in Germany. The Bundesliga, the soccer league with the best goals-per-game rate among Europe’s top five football leagues, is using AWS Media Services to power its new live streaming service. Using […]

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Solving OTT workflow challenges with AWS  

Authored by Tom Schaeffer, Founder, President & CEO of Float Left Interactive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. This post discusses the history and evolution of over-the-top (OTT) streaming and outlines how my company, Float […]

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[Updated 3/15/2021] ZEE5 inserts millions of ads in live and VOD content using AWS

This post is co-authored by Girish Nair, SA, Media & Entertainment at Amazon Web Services and Vivek Yadav – Senior CDN Engineer at ZEE5 ZEE Entertainment is among the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 260k+ hours of television content with more than a billion […]

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Annual 4K 4Charity fun run goes virtual for IBC in 2020

Registration now open for seventh annual event, raising awareness and support for nonprofits focused on increased diversity and inclusion and COVID-19 relief The 4K 4Charity Fun Run series is going virtual for the annual running and walking event hosted in collaboration with the International Broadcasting Convention (IBC) in 2020. The 4K 4Charity series leverages fun, […]

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[Updated 3/15/2021] Inserting ad breaks into video content using Amazon Rekognition, AWS Elemental MediaConvert and AWS Elemental MediaTailor

Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]

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AWS debuts Cloud Digital Interface (AWS CDI) to reliably transport uncompressed live video between applications

Today AWS unveiled the AWS Cloud Digital Interface (AWS CDI), a new network technology that allows Independent Software Vendors (ISVs) and AWS Partners to build reliable, live video applications that can connect products and services within the AWS Cloud. Workloads that require high-performance connectivity and uncompressed live video transport have historically been deployed on-premises using […]

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Build a compelling eCommerce experience with Amazon Interactive Video Service

Introduction Amazon Interactive Video Service (Amazon IVS) makes creating live video streams simpler than ever. This means you can spend more time creating live content and features to inspire, engage, and entice viewers. Amazon IVS helps you build a compelling, interactive platform that goes beyond traditional eCommerce experiences. In this post, I show you how […]

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