AWS Messaging & Targeting Blog
Category: Amazon Simple Email Service (SES)
Optimizing Email Deliverability: A User-Centric Approach to List Management and Monitoring
This is a 2024 update of the 2015 blog post “Amazon SES Best Practices: Top 5 Best Practices for List Management“. While the fundamental principles of effective email list management remain relevant, the landscape has evolved significantly over the past nine years. This updated post aims to provide Amazon Simple Email Services (SES) customers with […]
Mail Manager – Amazon SES introduces new email routing and archiving features
Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]
The Four Pillars of Managing Email Reputation
Introduction A sender’s domain and IP reputation strongly indicate email deliverability success. Maintaining a high reputation ensures optimal recipient inboxing. This blog outlines how Amazon SES protects its network reputation to help customers deliver high-quality email consistently. Understanding sender reputation nuances across diverse mailbox providers can be challenging, making issue identification and root cause analysis […]
Serverless IoT email capture, attachment processing, and distribution
Many customers need to automate email notifications to a broad and diverse set of email recipients, sometimes from a sensor network with a variety of monitoring capabilities. Many sensor monitoring software products include an SMTP client to achieve this goal. However, managing email server infrastructure requires specialty expertise and operating an email server comes with […]
An Introduction to Amazon WorkMail Audit Logging
Important Update (10/31/2024) – Amazon WorkMail now supports multi-factor authentication (MFA) through integration with AWS IAM Identity Center! Please see the What’s New announcement and the Amazon WorkMail documentation for more information. Amazon WorkMail’s new audit logging capability equips email system administrators with powerful visibility into mailbox activities and system events across their organization. As […]
How large senders can move from sandbox to production using Amazon SES?
Amazon SES: Email marketing has a potential ROI of $42 for every dollar spent (source link) making it a great tool for businesses whether it is for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email […]
Upgrade Your Email Tech Stack with Amazon SESv2 API
Amazon Simple Email Service (SES) is a cloud-based email sending service that helps businesses and developers send marketing and transactional emails. We introduced the SESv1 API in 2011 to provide developers with basic email sending capabilities through Amazon SES using HTTPS. In 2020, we introduced the redesigned Amazon SESv2 API, with new and updated features […]
Analyzing Amazon SES event data with AWS Analytics Services
In this post, we will walk through using AWS Services, such as, Amazon Kinesis Firehose, Amazon Athena and Amazon QuickSight to monitor Amazon SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]
Using one-click unsubscribe with Amazon SES
Gmail and Yahoo have announced new requirements for bulk senders that take effect in February 2024. The requirements aim to reduce delivery of malicious or unwanted email to the users of these mailbox providers. We recommend that Amazon SES senders who operate outside of the SES sandbox assume these bulk sender requirements apply to them. […]
An Overview of Bulk Sender Changes at Yahoo/Gmail
In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]