AWS Messaging & Targeting Blog

Important Update (10/31/2024) – Amazon WorkMail now supports multi-factor authentication (MFA) through integration with AWS IAM Identity Center! Please see the What’s New announcement and the Amazon WorkMail documentation for more information. Amazon WorkMail’s new audit logging capability equips email system administrators with powerful visibility into mailbox activities and system events across their organization. As […]

Amazon Pinpoint enables you to send text messages (SMS) to recipients in over 240 regions and countries around the world. Pinpoint supports all types of origination identities including long codes, 10DLC (US only), toll-free (US only), short codes, and sender IDs. NOTE: Certain subtypes of Origination Identities (OIDs), such as Free to End User (FTEU) […]

Amazon SES: Email marketing has a potential ROI of $42 for every dollar spent (source link) making it a great tool for businesses whether it is for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email […]

Amazon Simple Email Service (SES) is a cloud-based email sending service that helps businesses and developers send marketing and transactional emails. We introduced the SESv1 API in 2011 to provide developers with basic email sending capabilities through Amazon SES using HTTPS. In 2020, we introduced the redesigned Amazon SESv2 API, with new and updated features […]

In the vast landscape of digital communication, reaching your audience effectively is key to building successful customer relationships. Amazon Pinpoint – Amazon Web Services’ (AWS) flexible, user-focused messaging and targeting solution goes beyond mere messaging; it allows businesses to engage customers through email, SMS, push notifications, and more. What sets Amazon Pinpoint apart is its […]

In this post, we will walk through using AWS Services, such as, Amazon Kinesis Firehose, Amazon Athena and Amazon QuickSight to monitor Amazon SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]

Gmail and Yahoo have announced new requirements for bulk senders that take effect in February 2024. The requirements aim to reduce delivery of malicious or unwanted email to the users of these mailbox providers. We recommend that Amazon SES senders who operate outside of the SES sandbox assume these bulk sender requirements apply to them. […]

SMS messaging is a great way to stay in touch with your customers and send them timely, relevant messages. However, it’s always required to get their permission before you start sending them texts. This is known as opting in. There are a few different ways to opt-in users to your SMS program. One common method […]

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

How to Migrate Your SMS Program to AWS End User Messaging In the fast-paced realm of communication, where every second counts and attention spans are shorter than ever, the choice of channels that you use to deliver your message to your recipients is critical. While we often find ourselves swept away by the allure of […]