AWS Messaging & Targeting Blog
Tag: email engagement
Improving email deliverability with new virtual deliverability manager features
Background: Email deliverability is a critical aspect of email as it directly impacts the success of campaigns by ensuring that messages reach the intended recipients’ inboxes. It encompasses factors like avoiding spam filters, maximizing open rates, and minimizing bounces. Companies often encounter deliverability problems due to various reasons, such as poor sender reputation, inadequate list […]
New capabilities make sending emails with dedicated IPs even easier
SES’ New Dedicated IP (managed) Capabilities In the world of email, sending emails over dedicated IPs can provide a number of benefits, including greater control over reputation and the ability to manage email deliverability. However, the heavy lifting involved in setting up and managing a dedicated IP can be intimidating, especially for those who are […]
Increase email sending success rates with Amazon Simple Email Services (SES) new Virtual Deliverability Manager
Email is a ubiquitous channel for businesses to communicate with their customers. Businesses rely on email to market products and services, communicate transactional information, and keep customers in-the-know about product changes and events. To realize the full value of this rich and established communication channel, businesses need tools to monitor and optimize their email delivery […]
Tracking email engagement with AWS Analytics services
Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, and clicks. Managing your reputation as a sender and understanding user engagement have never been more important and play a crucial role in […]