AWS Partner Network (APN) Blog

Tag: APN Launches

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Introducing the New AWS Partner Marketing Central Experience

The new AWS Partner Marketing Central experience is designed to expand audience reach and drive demand for your customer offerings. Within Marketing Central, you’ll find tools and resources that enable you to differentiate your brand, drive demand for your customer offerings, and ultimately accelerate pipeline. AWS Partners gain access to Marketing Central upon meeting the minimum validation criteria for the specific AWS Partner Paths your organization is enrolled in.

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Announcing the New AWS Partner Creative and Messaging Guide

We are excited to introduce the new AWS Partner Creative and Messaging Guide, a definitive resource detailing new branding treatments including partner badges, logos, and messaging dos and don’ts which partners can refer to when creating marketing communications, campaign collateral, and event assets. We recommend AWS Partners begin using the new guide, as it replaces the APN Messaging and Branding Guide and the AWS Co-Branding Guide.

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New AWS Partner Program Launches and Updates Announced at re:Invent 2021

Thank you for joining us in Las Vegas for AWS re:Invent 2021. We hope you are enjoying all of the educational content and big announcements. If you missed anything from our Global Partner Summit or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community. Reminder that virtual options for re:Invent breakout sessions will be available December 6-10.

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Accelerate Your Mainframe-to-Cloud Journey with the AWS Mainframe Modernization Service and AWS Partners

We are excited to launch the AWS Mainframe Modernization service, a unique platform for mainframe migration and modernization allowing customers and partners to plan, migrate, modernize, and run their on-premises mainframe workloads to a managed development and execution environment on AWS. The service enables two proven and popular patterns—replatforming and automated refactoring—and has the goal of mitigating the risks and accelerating mainframe-to-cloud projects.

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Leveraging the Power of Esri’s ArcGIS Enterprise Through Amazon Redshift

Esri and AWS are extending their collaboration through an extensive integration of product suites and services. This includes Amazon QuickSight leveraging Esri basemap tiles through Amazon Location Service. Esri also supports ArcGIS Enterprise on Kubernetes running with Amazon EKS, and interoperability with Amazon Redshift. Esri‘s GIS solutions create, manage, analyze, and map various types of geospatial data. Their flagship GIS mapping software, ArcGIS, is a powerful mapping and spatial analytics technology.

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Enabling Digital Automation in Intelligent Document Processing (IDP) for Public Sector Partners and Customers Using AWS AI

Learn about the AWS AI services stack for government agencies and partners to develop intelligent automation solutions to extract information from digitalized paper documents. Intelligent Document Processing (IDP) is a solution that enables extraction and processing of specific data elements from documents using AI and machine learning techniques. AWS services that add AI/ML intelligence to IDP solutions include Amazon Textract, Amazon Comprehend, Amazon Augmented AI, and Amazon Kendra.

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New AWS GameDay Benefits Help Partners Build Cloud Skills and Engage with AWS Experts

We are excited to introduce new AWS GameDay partner benefits for AWS Partners in several of our differentiation programs. AWS GameDay League is made up of teams from global partner companies who compete against each other in hands-on technical challenges to build new cloud skills capabilities and have fun while doing so. AWS GameDay Quests Development Kit (QDK) gives partners the ability to integrate their products with real-world scenarios to be leveraged as repeatable, lead-generating events with customers.

Introducing AWS Migration and Modernization Competency Partners

Application modernization is an important and growing migration strategy for many businesses. To make it easier for AWS customers to find partners with validated migration and modernization software offerings, we are excited to announce the AWS Migration and Modernization Competency. This designation features AWS Partners that have validated expertise developing and implementing solutions for customers across key areas, including business case analysis and application mobility.

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Introducing the AWS Energy Competency Partners

AWS is committed to supporting the global energy industry in safely meeting the energy demands of the world today, while accelerating the industry’s transition to a more balanced and sustainable energy future. The new AWS Energy Competency Program differentiates highly specialized partners who have demonstrated technical expertise and repeat customer success. These AWS Partners enable energy producers to build and operate assets efficiently and safely, while working to transition to a lower carbon world.

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Introducing the AWS Graviton Ready Program for Graviton-Enabled Software Products

AWS Graviton processors are custom-built to enable the best price performance for workloads in Amazon EC2. As customers adopt AWS Graviton-based EC2 instances, they need the right software solutions to help integrate, deploy, monitor, and secure their Linux-based and containerized workloads. We are excited to announce the new AWS Graviton Ready Program, part of the AWS Service Ready Program which validates software products built by AWS Partners that integrate with specific services such as AWS Graviton.