Tag: APN Launches

We’re excited to announce the AWS Media & Entertainment Competency, which helps customers accelerate their camera to screen cloud journey through the expertise of AWS Partners. AWS M&E Competency Partners have expertise with customers of all sizes—driving growth in areas like: broadcast, content production, direct to consumer, media supply chain and archive, and data science & analytics for media.

Today’s rapidly changing market conditions require organizations to scale IT operations swiftly and securely, while keeping costs under control. But setting up, running, and optimizing cloud infrastructure can be time-consuming and challenging. We’re excited to announce the AWS Cloud Operations Competency, to help customers adopt an integrated approach for cloud operations on AWS and beyond.

We’re excited to share a preview of the enhancements we’re making to partner programs and tools to deliver greater customer value and partner profitability—including making it easier to leverage programs by aligning them to your business models and scaling AWS Marketplace to expand your customer reach and accelerate sales. The AWS Partner experience transformation is aimed towards helping you deliver different levels and types of value to customers—to win more, win bigger, and win faster.

We’re excited to introduce the AWS Foundational Technical Review (FTR) for Service Offerings to help partners adopt AWS security and technical best practices, increase discoverability, and accelerate their partner journey. The FTR for Service Offerings validates a partner service offering—highlighting technical and customer engagement capabilities, and increasing visibility with customers and AWS teams.

We’re excited to introduce the AWS Partner CRM Connector for Salesforce to help AWS Partners share opportunities and receive referrals from Amazon Web Services (AWS) within their Salesforce CRM. The AWS Partner CRM Connector eliminates the need to write custom code or update information in separate platforms—saving partners hours in managing their sales pipeline. Benefits include a unified experience, no additional costs, and no custom code required.

As part of our commitment to improving the partner experience, Amazon Web Services (AWS) is excited to announce the launch of AWS Partner Central 2.0—a redesigned partner portal that simplifies and improves your ability to build, market, and sell with AWS. AWS Partner Central 2.0, which begins rolling out on January 5, introduces new site navigation, a modern look and feel, faster load times, improved personalization, and in-app guidance.

Thank you for joining us in Las Vegas for AWS re:Invent 2022! We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches, program updates, and educational content available for the AWS Partner community, including the Partner Keynote with Ruba Borno. Reminder that you can watch on-demand re:Invent keynotes, leadership sessions, breakouts, and more.

Introducing the AWS Partner Profitability Framework, an intuitive and reliable way to maximize business value with the AWS Partner Network (APN). The AWS Partner Profitability Framework optimizes the partner journey to broaden the value and deepen expertise across various business models. According to a 2022 study conducted by Canalys, partners with a breadth of offerings can achieve a $6.40 multiplier per $1 AWS sold. 

We are excited to announce the new AWS Conversational AI Competency launching in Q1 2023, which helps enterprises implement high-quality, highly effective chatbot, virtual assistant, and IVR solutions through the expertise of AWS Partners. AWS Conversational AI Competency Partners provide domain expertise, tools, and services to aid in selecting use cases, defining Natural Language Understanding (NLU) Intents and training phrases, designing effective conversational flows, and more.

Tens of thousands of customers—from startups to large enterprises—are realizing significant price performance using AWS Graviton-based instances in Amazon EC2. The AWS Graviton Delivery specialization makes it easy for customers to accelerate and scale their adoption of AWS Graviton to achieve better workload performance and cost savings. AWS Graviton Delivery Partners have hands-on experience and proven expertise to help customers achieve better workload performance and cost savings with Graviton.