Category: Intermediate (200)

Many organizations, small and large, are working to migrate and modernize their analytics workloads on Amazon Web Services (AWS). There are many reasons for customers to migrate to AWS, but one of the main reasons is the ability to use fully managed services rather than spending time maintaining infrastructure, patching, monitoring, backups, and more. Leadership […]

What users expect from search engines has evolved over the years. Just returning lexically relevant results quickly is no longer enough for most users. Now users seek methods that allow them to get even more relevant results through semantic understanding or even search through image visual similarities instead of textual search of metadata. Amazon OpenSearch […]

We’re living in the age of real-time data and insights, driven by low-latency data streaming applications. Today, everyone expects a personalized experience in any application, and organizations are constantly innovating to increase their speed of business operation and decision making. The volume of time-sensitive data produced is increasing rapidly, with different formats of data being […]

AWS Glue is a serverless data integration service that makes it easier to discover, prepare, and combine data for analytics, machine learning (ML), and application development. You can use AWS Glue to create, run, and monitor data integration and ETL (extract, transform, and load) pipelines and catalog your assets across multiple data stores. One of […]

With the exponential growth of data, companies are handling huge volumes and a wide variety of data including personally identifiable information (PII). PII is a legal term pertaining to information that can identify, contact, or locate a single person. Identifying and protecting sensitive data at scale has become increasingly complex, expensive, and time-consuming. Organizations have […]

In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. The collaborators are a media owner (“CTV.Co,” a connected TV provider) and brand advertiser (“Coffee.Co,” a quick service restaurant company), that are analyzing their collective data to understand the impact on sales as a result of an advertising campaign.

dbt is an open source, SQL-first templating engine that allows you to write repeatable and extensible data transforms in Python and SQL. dbt focuses on the transform layer of extract, load, transform (ELT) or extract, transform, load (ETL) processes across data warehouses and databases through specific engine adapters to achieve extract and load functionality. It […]

Amazon Managed Streaming for Apache Kafka (Amazon MSK) is a fully managed service that enables you to build and run applications that use Apache Kafka to process streaming data. Today, we’re excited to bring the benefits of Graviton3 to Kafka workloads, with Amazon MSK now offering M7g instances for new MSK provisioned clusters. AWS Graviton […]

Today, we’re making available a new capability of AWS Glue Data Catalog that allows generating column-level statistics for AWS Glue tables. These statistics are now integrated with the cost-based optimizers (CBO) of Amazon Athena and Amazon Redshift Spectrum, resulting in improved query performance and potential cost savings. Data lakes are designed for storing vast amounts […]

For any modern data-driven company, having smooth data integration pipelines is crucial. These pipelines pull data from various sources, transform it, and load it into destination systems for analytics and reporting. When running properly, it provides timely and trustworthy information. However, without vigilance, the varying data volumes, characteristics, and application behavior can cause data pipelines […]