Category: Analytics

Real-time Bidding (RTB) has transformed online advertising by automating ad transactions through auctions, enhancing efficiency and precision. However, RTB faces challenges like transparency issues and ad fraud risks. Using Databricks on Amazon Web Services (AWS) addresses these challenges with the Databricks Real-time Bidding Accelerator, which leverages machine learning and predictive analytics to optimize RTB strategies, […]

Lunar Energy (Lunar) has a mission to power homes around the world with endless clean energy. Recognizing the urgent need to reduce carbon emissions and combat climate change, Lunar is focused on building the digital infrastructure needed to build a resilient, distributed energy system. As homes electrify by adding distributed energy resources (DERs)—such as solar […]

Earlier this summer, Amazon Web Services (AWS) hosted a series of events and meetings with hundreds of customers and partners at Cannes Lions. Data clean rooms was a popular topic amongst these conversations, as advertisers and marketers are increasingly looking to future-proof their approach to more securely collaborating with their partners on their collective datasets. […]

When was the last time you thought about how the power stays on? Probably not since you lost power in a storm. We take it for granted that the electricity and natural gas will flow. In today’s world, electricity and gas are a core foundation of the economy and of society, making energy one of […]

Operational technology (OT) data refers to the data generated by sensors and other devices used in industrial settings to monitor and control physical processes. Supervisory control and data acquisition (SCADA) systems, data historians, and programmable logic controllers (PLCs) are examples of technologies that generate OT data. SCADA systems are used to monitor and control industrial […]

The BMW Group is headquartered in Munich, Germany, where the company oversees 149,000 employees worldwide and manufactures cars and motorcycles in over 30 production sites across 15 countries. This multinational production strategy follows an even more international and extensive supplier network. Supply chain volatility has significantly increased in the past years: first, driven by the semiconductor crisis, and subsequently by disruptions that affect […]

One of the biggest challenges faced by online retailers is shopping cart abandonment, where customers add items to their shopping carts but ultimately leave the website without making a purchase. To overcome this hurdle and optimize sales opportunities, businesses must prioritize the implementation of efficient customer notification and insight strategies. These strategies play a vital […]

Large language models (LLMs) are revolutionizing the way we interact with technology, and AWS HealthLake is no exception. HealthLake is a secure, HIPAA-eligible data lake that allows healthcare organizations to store, transform, and analyze their health data at scale. By combining HealthLake with an LLM, healthcare providers can interact conversationally with their data, gaining insights and making decisions […]

Autonomous driving (AD) and highly automated driving are key technologies in the automotive industry. Fully realized, they have the potential to fundamentally transform the automotive and mobility industries through improved comfort and safety and new business models for automobile manufacturers. The BMW Group is one of the leading OEMs in the automotive industry. This year, […]

In this edition of the Financial Services Industry (FSI) Services Spotlight monthly blog series, we highlight five key considerations of AWS Private Certificate Authority (AWS Private CA): achieving compliance, data protection, isolation of compute environments, automating audits with APIs, and operational access and security respectively. Each of the five areas includes specific guidance, suggested reference architectures, and technical […]