Category: Broadcast

The cloud is liberating broadcasters, sports federations, and OTT companies from onerous and inflexible capex models while maintaining reliable operations. AWS allows media organizations to scale up live production operations for major events and scale down during off-seasons or production hiatuses. Live production in the cloud also allows for new forms of innovation by decoupling […]

Authored by Thomas Pister, Lead Solutions Architect Cloud at Qvest Media. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   In the age of social media distribution, we see more and more demand for broadcast channels for […]

It’s the right time to get immersive. Dolby Atmos was first released in 2012 with the animated movie “Brave”. Since then, more than 950 movies, TV shows and Live events have been created using Dolby Atmos. Dolby Atmos audio is now distributed globally via broadcasts such as: SkyUK, Xfinity (Comcast); BT for top tier sporting […]

2020 was the year everything went virtual. AWS responded to the changes in our world, addressing the needs of media customers during unprecedented times. AWS Media Services continued to enable customer innovation by adding features to existing services and released new ones. Let’s reflect: In April, AWS introduced the AWS Elemental Link device. Link is […]

Overlay advertisements (also called banner advertisements) are often used during a broadcast to promote related or upcoming shows, or for general third-party advertisements. They are typically displayed in the lower third of the screen (overlapping the broadcast video), and disappear after a few seconds. Although these can be effective tools for building awareness about new […]

Amidst the chaos of 2020, millions more people sought their news, information, sports, and entertainment via online video. This was evidenced by on-demand subscriptions up a record-setting 39% to 770 million viewers around the world. Overall video streaming increased in all regions, with Conviva reporting that time spent streaming in the fourth quarter of 2020 […]

With 1500+ channels originating from AWS, broadcast playout from the cloud isn’t as challenging as it may seem. Watch this session on-demand to learn how the AWS Partner Network helps customers find the right partner to make responding to the business requirements of broadcast operations a more agile process, lower the total cost of ownership, […]

Authored by Marcus Box, CTO and Founder at M2A Media. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post.   When AWS announced the release of AWS Elemental MediaConnect in 2018, we at M2A could immediately see all […]

The following are sessions from the final week of re:Invent 2020 that we think M&E Attendees will appreciate. Click the links provided under the session to watch them on-demand. For all of the details on re:Invent, check out the Media & Entertainment attendee guide to AWS re:Invent 2020 post. Here are the sessions from week 1, […]