AWS for M&E Blog

Category: Direct-to-Consumer & Streaming

How to get to market fast with Automated ABR encoding

Automated ABR is an AWS Elemental MediaConvert feature that is ideal for customers who are launching an application and require the encoding of video files, but are not video experts. Before Automated ABR, developers had to guess which bitrates/resolutions and encoding settings were ideal to enable the best picture quality for end users. Usually when […]

Contextualized viewer engagement and monetization for live OTT events

Popular live stream events often command higher viewer attention due to the thrill, uncertainty, freshness, and unknowns of the content. On the other hand, in the over-the-top (OTT) world the last mile network latency and media player buffer often push a viewer at least few seconds behind real time. This elevated viewer attention and last-mile […]

BeLive provides one-stop solution for ecommerce livestreams with Amazon IVS

From powering live trivia sessions for Samsung, to helping fashion retailers sell out limited edition inventory in minutes, BeLive Technology has delivered more than 50 million hours of live video since 2018. Offering rich interactivity and analytics, the company’s customizable live streaming service is a go-to for notable brands and celebrities in southeast Asia looking […]

Amplify Video now supports MPEG-DASH for on-demand video

Introduction Amplify Video now supports generating MPEG-DASH manifests in addition to HLS manifests for on-demand video delivery, making it easier to leverage the two dominant HTTP streaming protocols for delivering video over the internet.  In this post we highlight how users can use the AWS Amplify framework with the Amplify Video plugin to create and […]

Getting started with AWS Elemental Live and Dolby Vision

In the relatively new, ever-changing arena of High Dynamic Range (HDR) technologies, there are quite a few options to consider when it comes to creating video content with rich, beautiful, pronounced pictures with both brighter and darker colors. These include HDR10, HDR10+, HLG, and Dolby Vision. This post focuses on the key benefits of Dolby […]

Managing content delivery across multiple AWS Elemental MediaPackage origins

Traditional video on demand (VOD) workflows are often complex, with requirements to manage multiple content versions, packaging configurations and digital rights management (DRM) needs. These requirements often lead to complex transcoding pipelines, duplication of assets, and inflexible distribution configurations. Companies are starting to look to modernize their VOD workflows to increase agility, cost savings, and flexibility. […]

AWS Elemental Live SRT outputs configuration and workflows

Introduction AWS Elemental Live version 2.21 introduced support for ingesting transport stream (TS) inputs using SRT. Now, version 2.22 supports delivering TS outputs using SRT. The SRT (Secure Reliable Transport) protocol is an open-source transport technology optimized for live audio/video streaming. SRT enables secure and reliable transport of content across unpredictable, noisy networks, such as […]

Stream tennis matches through AWS Elemental MediaLive and generate real-time replays with Amazon Rekognition

UPDATE: A new open source solution called Media Replay Engine (MRE) was released to the public that provides a scalable plugin-based framework designed to process live video sources and generate clips and highlights that support several linear and digital channel use cases. You can find it here: https://github.com/awslabs/aws-media-replay-engine. Broadcasters are increasingly looking to the cloud […]

How to: Automatic failover of file and live inputs in AWS Elemental MediaLive

It’s imperative in a live video streaming workflow to have a video slate (MP4) as a backup for a live input (for example RTMP PUSH). This ensures video continuity by switching automatically to a video slate (MP4) when there is no active live input, and switching back to the live input when live ingest is […]

ITV moves delivery of simulcast channels into the cloud to accelerate innovation

With a wealth of programming accessible at the push of a button, the average consumer is viewing more content than ever, whether binge watching the latest BritBox series, keeping up with the local news, or catching up on their favourite program. Coupled with rising audience expectations for more reliable viewing experiences, this unprecedented demand for […]