Category: Direct-to-Consumer & Streaming

Dynamic ad insertion for live sports is notoriously complex. Unlike video-on-demand (VOD), live event streams drive sustained viewer concurrency as fans tune in simultaneously, which can overwhelm the AdTech decisioning path. This impacts supply-side platform (SSP) and demand-side platform (DSP) interactions, programmatic insertions, and stitching, among other workflow aspects. Further complicating matters, ad breaks are […]

Managing encrypted Amazon Web Services (AWS) Elemental MediaConnect entitlements across AWS accounts can be challenging, particularly when dealing with secret strings and upstream changes. We will demonstrate, with code examples, how AWS Cloud Development Kit (AWS CDK) can be leveraged to create a pattern for securing the sharing of secret strings. It will also provide […]

In the first part of this series, Back to basics; Accessibility services for Media, we reviewed the accessibility services available for broadcast and streaming today. In this second part we plan look at how these accessibility requirements can be met using Amazon Web Services (AWS) Elemental Media Services. In many countries regulators require Broadcasters to […]

In today’s world, accessibility isn’t just a feature— it transforms how many people consume content. While most are familiar with subtitles, accessibility services represent a broader set of solutions for television viewers of all abilities. At Amazon Web Services (AWS), we’re focused on making media accessible to everyone, and today we’ll explore the technologies that […]

Media streaming applications face increasing security challenges from unauthorized content access and redistribution. We’ll examine common security threats to streaming workflows and provide practical solutions to protect content using Amazon Web Services (AWS). Security challenges in media streaming When your streaming application lacks proper security measures, unauthorized users can: Access and redistribute your content without […]

While the National Football League (NFL) may be in the offseason, the FOX digital video platform team is already planning for the next Super Bowl broadcast. Raising the bar, yet again, will be no small feat considering FOX’s Super Bowl LIX stream shattered previous records. In preparing for Super Bowl LIX, the FOX digital video […]

Formula 1® (F1) celebrates their 75th year of racing in 2025 and, in partnership with Amazon Web Services (AWS), continues to innovate and create the fan experience of the future. For the start of the 2025 race season, F1 launched a new streaming subscription tier called F1 TV Premium. This new tier is designed to […]

Livestreaming audiences expect seamless video experiences across devices and varying network conditions. Adaptive bitrate (ABR) streaming meets this expectation by dynamically adjusting video quality based on viewer conditions. However, ABR requires transcoding—the process of converting a source video into multiple quality levels to optimize playback across different devices and network conditions. Transcoding at centralized servers […]

Community is at the heart of live shopping destinations like the wildly popular Whatnot. The online marketplace surpassed $3 billion in gross merchandise volume in 2024 and is on track to top that achievement in 2025. People from around the world converge on the platform daily to forge connections and purchase items that they love, […]

The most watched sporting event in the United States, the annual National Football League (NFL) championship game is a high stakes broadcast with little room for error. So, when Fox Corporation’s ad-supported streaming service, Tubi, started planning to simulcast FOX’s Super Bowl LIX broadcast, the company immediately focused on preparing its infrastructure to support unprecedented […]