Category: Direct-to-Consumer & Streaming

Introduction Amazon Web Services (AWS) and AWS Elemental have long-committed to providing the most versatile and feature-complete line of physical encoding appliances for our customers to use in their own data centers and technical operations centers (TOCs). We are pleased to announce that this commitment continues with the release of the next generation of AWS […]

Introduction AWS Elemental MediaConvert is a file-based video transcoding service with broadcast-grade features. The service can create on-demand video assets for playback on virtually any device. Because video processing with MediaConvert is managed and the service scales with fluctuations in demand, customers need granular observability of their encoding jobs. For example, customers may want to […]

Do you have existing 4K or 8K video-on-demand (VOD) assets that you would like to turn into linear channels? What are the challenges or obstacles preventing you from doing so? AWS Elemental MediaTailor Channel Assembly makes it easy for customers to add 4K linear channels to their lineup without incurring the high cost of purchasing […]

As the National Association of Broadcasters (NAB) Show returns to Las Vegas, Nevada April 13-17, 2024, Amazon Web Services (AWS) is fully embodying the Show’s motto, ‘Where Content Comes to Life,’ with a live cloud-powered newsroom production demonstration in collaboration with NVIDIA. AWS for media and entertainment (M&E) solutions that enable customers to create, deliver, […]

With the release of program rules, it is now possible to define alternate media for audience cohorts using AWS Elemental MediaTailor Channel Assembly. This provides customers with an easy and cost effective way to create up to 50 unique audiences on a channel, for use cases such as market-based localization according to content rights or segments of […]

This blog was co-authored by Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics. ThinkAnalytics is an AWS ISV partner specializing in personalized content discovery, metadata, viewer insight and targeted advertising for media and entertainment. ThinkAnalytics provides AI-powered personalized content recommendations for media companies. Its products are used by major broadcasters and streaming services globally. To […]

The HTTP Live Streaming (HLS) protocol allows delivery of live streams to global-scale audiences. Historically, HLS has favored stream reliability over latency. Low-Latency HLS (LL-HLS) is an extension of the protocol that appeared in 2020 in the 2nd edition of the specification, enabling low-latency video streaming while maintaining scalability. It allows reduction of live streaming […]

Introduction AWS Elemental MediaLive is a broadcast-grade video encoder with a comprehensive suite of metrics that can be monitored for stream quality and health, along with a full set of alerts that can be acted upon to ensure the best viewer experience. There are scenarios where a source is present on a MediaLive input but the […]

In the realm of digital streaming, efficient video encoding is critical in achieving optimal performance and cost-effective transmission to end-user devices. However, video encoding introduces the potential for quality loss, leading to a subpar end-user experience. This concern is further exacerbated in the realm of live streaming, where latency is a critical factor, and only […]

Amazon Web Services (AWS) recently launched a Thumbnail Image Preview feature as part of the AWS Elemental MediaLive service. This new feature not only provides a mechanism for quality control of live content, but also enables integration with media analysis services, like Amazon Rekognition, to automate content review and validate workflows. MediaLive automatically generates thumbnails […]