AWS Media Blog

Tag: OTT

Solving OTT workflow challenges with AWS  

Authored by Tom Schaeffer, Founder, President & CEO of Float Left Interactive. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. This post discusses the history and evolution of over-the-top (OTT) streaming and outlines how my company, Float […]

[Updated 3/15/2021] ZEE5 inserts millions of ads in live and VOD content using AWS

This post is co-authored by Girish Nair, SA, Media & Entertainment at Amazon Web Services and Vivek Yadav – Senior CDN Engineer at ZEE5 ZEE Entertainment is among the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 260k+ hours of television content with more than a billion […]

[Updated 3/15/2021] Inserting ad breaks into video content using Amazon Rekognition, AWS Elemental MediaConvert and AWS Elemental MediaTailor

Customers are often overwhelmed with the amount of undifferentiated heavy-lifting involved in preparing their media for monetization and streaming. The traditional ad insertion process is repetitive, error-prone, and time-consuming, and ads are inserted in a non-intrusive way so that the attention of the audience is not disturbed when presented with ad content. A cloud-based monetization […]

Build a compelling eCommerce experience with Amazon Interactive Video Service

Introduction Amazon Interactive Video Service (Amazon IVS) makes creating live video streams simpler than ever. This means you can spend more time creating live content and features to inspire, engage, and entice viewers. Amazon IVS helps you build a compelling, interactive platform that goes beyond traditional eCommerce experiences. In this post, I show you how […]

How cloud-based video pipelines are inspiring new innovation in broadcast workflows

Consumer viewing habits and media business models have shifted in recent years as smart phone technology and connectivity have advanced and over-the-top (OTT) services have proliferated. To keep pace with an ever-growing demand for content and adapt to rapid changes in viewer behavior, media companies are tapping into the cloud to reinvent the media pipeline, […]

PAOK TV Platform

PAOK FC delivers live football directly to fans with Insys Sport and AWS

Authored by Ewa Bajbak, Insys Sales Manager at Insys Video Technologies. As the largest and one of the most popular football clubs in Greece, PAOK FC became its own rights holder for club matches and launched an OTT platform for the 2019-2020 season. However, PAOK TV needed enhancements to provide their fans with the best […]

Introducing Private Channels for Amazon Interactive Video Service

Today, Amazon Interactive Video Service (IVS) introduced Playback Authorization, a new feature which enables developers to launch private channels secured by JSON Web Tokens (JWTs). With just a little development, you can set up private channels that enable you to easily build subscription based live streaming services. This is the first of a two-part blog […]

Protecting pre- and early-release content with NAGRA NexGuard forensic watermarketing

Protecting pre- and early-release content with NAGRA NexGuard forensic watermarking

Authored by Gabriel Cantin, Product Director at NAGRA. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. From development to consumption, the media and entertainment landscape has changed significantly. There are new challenges for content owners who realize, […]

Case Study: Genflix Transforms OTT service with CloudCover and AWS

When Genflix, Indonesia’s first over-the-top video service, migrated its video-on-demand workflow to Amazon Web Services, speed, scale, and cost were top priorities. In this case study, learn how CloudCover, an APN Advanced Consulting Partner, helped Genflix transform its platform and its user experience with an end-to-end media workflow built on an array of cloud services, […]

Future-proofing TV services with the agility and flexibility of the cloud

Authored by Inna Zagrebelny, Senior Manager, Product Marketing at Kaltura. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. During the past few years there’s been an ongoing conversation in the media and entertainment industry about the multiple […]