Category: Analytics

What are the major challenges facing your company’s latest digitization project? Perhaps you’re operating on a patchwork of systems and software that pre-date your time. Maybe your teams are concerned that any updates might jeopardize the existing IT system and small inefficiencies are worth the price of not modernizing. The outdated, resource-intensive business procedures that […]

In the era of big data, small and medium-sized businesses (SMBs) often find themselves wrestling with a deluge of data from an ever-growing range of sources. According to Gartner, 60 percent of organizations do not measure the costs of poor data quality. A lack of measurement results in reactive responses to data quality issues, missed […]

What could your business achieve if it had a better understanding of its customers? In a 2022 survey conducted by Gartner, 84 percent of customer service and service support leaders cited customer data and analytics as “very or extremely important” for achieving their organizational goals in 2023. For small or medium business (SMB) owners, these customer […]

For small and medium businesses (SMBs), making the decision to modernize older technologies can unlock vast opportunities. Wisconsin, US-based technology firm VBA is a leading provider of comprehensive software solutions to the health insurance industry. They are a healthcare SMB and their flagship offering, VBASoftware, provides customers with secure and flexible claims processing in the […]

If you found yourself amidst a software buying spree the last few years, you’re not alone. Over three-quarters of small and medium businesses (SMBs) increased their reliance on technology due to the pandemic, especially for cloud-based services to improve remote work and modernize business applications. But now the current macroeconomic climate has SMBs rethinking their […]

With customer expectations constantly evolving, average can no longer keep up in today’s competitive landscape. Better, faster insights can help businesses uncover new opportunities to move from average to advanced. Data-driven decision-making can help businesses plan improvements to existing products or services, highlight customer service successes and opportunities for engagement, and be more responsive to […]

In contact centers, as in life, hindsight is always 20/20. It is not uncommon for a customer service agent to struggle with a frustrated customer on the phone, only for a supervisor to step in and find solutions once the call is over. With 60 percent of customers switching to a different company after a […]

If you had the ability to synthesize and analyze all of your business data, what would it allow you to achieve? Between business apps, social media, and internet-connected devices, you likely have enough data inputs to fuel your small or medium business’s (SMBs) decisions. One common misconception is that wide-ranging data analysis is only possible […]

When you hear the term “data governance,” you might associate it with highly-regulated industries such as healthcare and financial services. But smart businesses across all industries recognize using data effectively can provide a competitive advantage. A 2021 report on confident decision making with data indicated that “66% of data and analytics professionals experienced improved data quality […]

As business interactions become increasingly digital, Small and Medium Business (SMB) staff can sometimes be overwhelmed by the volume of information around consumers’ product engagements, like website inquiries, product purchases, and customer support tickets. Customer intelligence functionality can make it easier for SMB teams to consolidate and use this data so they can better execute […]