Tag: APN Launches

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2023 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year. Please join us in congratulating these AWS Partners for their continued success!

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.

In September 2023, AWS commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential business opportunity and return on investment (ROI) that Channel Partners can realize by building and scaling an AWS Marketplace practice. Learn about the study’s framework and key findings, including potential revenue opportunities, benefits, costs, and best practices associated with reselling third-party software, data, and offering professional services in AWS Marketplace.

We are excited to introduce the Partner Initiative Funding (PIF) template in the AWS Partner Funding Portal (APFP), enabling AWS Partners to easily self-access their agreement and any initiative funds without relying on their AWS partner manager. The template unifies and standardizes the different funding experiences into one template, and provides funding transparency throughout the funding cycle. This improves the overall funding process time for partners by having a configurable workflow.

In the era of 5G, telecommunication services providers (telcos) are under pressure to find new ways to build, operate, and monetize networks while delivering new and greater value to customers. We’re excited to introduce the AWS Telecommunications Competency, which helps telcos find validated partners offering consulting services in key telecom solution areas, including Operations Support Systems (OSS), Business Support Systems (BSS), Communications as a Service (CaaS), Mobile Networks, and Media & TV.

In today’s fast-evolving digital landscape, security remains a concern for organizations of all sizes. As the threat landscape evolves, so do the solutions that address these challenges. The AWS Security Competency for ISVs aligns partner cyber security offerings to the needs of AWS customers, which is why the program now includes the “Data Security Posture Management” use case in the Data Protection category, and the “Temporary Elevated Access Management” use case in the Identity and Access Management category.

We’re excited to announce the AWS Automotive Competency, which helps AWS customers build towards an autonomous, customer-centric, and safe and sustainable future. The AWS Automotive Competency highlights specialized AWS Partners offering professional services and software solutions for automotive customers across: autonomous mobility, software-defined vehicle, connected mobility, sustainability, digital customer experience, product engineering, manufacturing, and supply chain.

Our partners have shared that in today’s environment engaging new customers or early cloud adopters is complex. The new Customer Engagement Incentive supports partners to engage companies in the early stages of AWS Cloud adoption and accelerate their growth on AWS. The incentive is designed to lower the cost of sale, increase profitability, and grow customer adoption of AWS services by recognizing partner efforts when engaging with new customers.