AWS Big Data Blog

Category: Analytics

How Blueshift integrated their customer data environment with Amazon Redshift to unify and activate customer data for marketing

This post was co-written with Vijay Chitoor, Co-Founder & CEO, and Mehul Shah, Co-Founder and CTO from the Blueshift team, as the lead authors. Blueshift is a San Francisco-based startup that helps marketers deliver exceptional customer experiences on every channel, delivering relevant personalized marketing. Blueshift’s SmartHub Customer Data Platform (CDP) empowers marketing teams to activate […]

How dynamic data masking support in Amazon Redshift helps achieve data privacy and compliance

Amazon Redshift is a fast, petabyte-scale cloud data warehouse delivering the best price–performance. It makes it fast, simple, and cost-effective to analyze all your data using standard SQL and your existing business intelligence (BI) tools. Today, tens of thousands of customers run business-critical workloads on Amazon Redshift. Dynamic data masking (DDM) support in Amazon Redshift […]

Gain visibility into your Amazon MSK cluster by deploying the Conduktor Platform

This is a guest post by AWS Data Hero and co-founder of Conduktor, Stephane Maarek. Deploying Apache Kafka on AWS is now easier, thanks to Amazon Managed Streaming for Apache Kafka (Amazon MSK). In a few clicks, it provides you with a production-ready Kafka cluster on which you can run your applications and create data […]

Amazon EMR launches support for Amazon EC2 C6i, M6i, I4i, R6i and R6id instances to improve cost performance for Spark workloads by 6–33%

Amazon EMR provides a managed service to easily run analytics applications using open-source frameworks such as Apache Spark, Hive, Presto, Trino, HBase, and Flink. The Amazon EMR runtime for Spark and Presto includes optimizations that provide over two times performance improvements over open-source Apache Spark and Presto, so that your applications run faster and at […]

Enable federation to Amazon QuickSight with automatic provisioning of users between AWS IAM Identity Center and Microsoft Azure AD

Organizations are working towards centralizing their identity and access strategy across all their applications, including on-premises, third-party, and applications on AWS. Many organizations use identity providers (IdPs) based on OIDC or SAML-based protocols like Microsoft Azure Active Directory (Azure AD) and manage user authentication along with authorization centrally. This authorizes users to access Amazon QuickSight […]

Perform multi-cloud analytics using Amazon QuickSight, Amazon Athena Federated Query, and Microsoft Azure Synapse

In this post, we show how to use Amazon QuickSight and Amazon Athena Federated Query to build dashboards and visualizations on data that is stored in Microsoft Azure Synapse databases. Organizations today use data stores that are best suited for the applications they build. Additionally, they may also continue to use some of their legacy […]

Explore your data lake using Amazon Athena for Apache Spark

Amazon Athena now enables data analysts and data engineers to enjoy the easy-to-use, interactive, serverless experience of Athena with Apache Spark in addition to SQL. You can now use the expressive power of Python and build interactive Apache Spark applications using a simplified notebook experience on the Athena console or through Athena APIs. For interactive […]

Introducing the Cloud Shuffle Storage Plugin for Apache Spark

AWS Glue is a serverless data integration service that makes it easy to discover, prepare, and combine data for analytics, machine learning (ML), and application development. In AWS Glue, you can use Apache Spark, an open-source, distributed processing system for your data integration tasks and big data workloads. Apache Spark utilizes in-memory caching and optimized […]

Centrally manage access and permissions for Amazon Redshift data sharing with AWS Lake Formation

Today’s global, data-driven organizations treat data as an asset and use it across different lines of business (LOBs) to drive timely insights and better business decisions. Amazon Redshift data sharing allows you to securely share live, transactionally consistent data in one Amazon Redshift data warehouse with another Amazon Redshift data warehouse within the same AWS […]

Data: The genesis for modern invention

It only takes one groundbreaking invention—one iconic idea that solves a widespread pain point for customers—to create or transform an industry forever. From the invention of the telegraph, to the discovery of GPS, to the earliest cloud computing services, history is filled with examples of these “eureka” moments that continue to have long-lasting impacts on […]