Category: Amazon Bedrock

From enhancing the conversational experience to agent assistance, there are plenty of ways that generative artificial intelligence (AI) and foundation models (FMs) can help deliver faster, better support. With the increasing availability and diversity of FMs, it’s difficult to experiment and keep up-to-date with the latest model versions. Amazon Bedrock is a fully managed service […]

An established financial services firm with over 140 years in business, Principal is a global investment management leader and serves more than 62 million customers around the world. Principal is conducting enterprise-scale near-real-time analytics to deliver a seamless and hyper-personalized omnichannel customer experience on their mission to make financial security accessible for all. They are […]

Fake news, defined as news that conveys or incorporates false, fabricated, or deliberately misleading information, has been around as early as the emergence of the printing press. The rapid spread of fake news and disinformation online is not only deceiving to the public, but can also have a profound impact on society, politics, economy, and […]

Large language models (LLMs) with their broad knowledge, can generate human-like text on almost any topic. However, their training on massive datasets also limits their usefulness for specialized tasks. Without continued learning, these models remain oblivious to new data and trends that emerge after their initial training. Furthermore, the cost to train new LLMs can […]

Your contact center serves as the vital link between your business and your customers. Every call to your contact center is an opportunity to learn more about your customers’ needs and how well you are meeting those needs. Most contact centers require their agents to summarize their conversation after every call. Call summarization is a valuable tool that helps contact centers understand and gain insights from customer calls. Additionally, accurate call summaries enhance the customer journey by eliminating the need for customers to repeat information when transferred to another agent. In this post, we explain how to use the power of generative AI to reduce the effort and improve the accuracy of creating call summaries and call dispositions. We also show how to get started quickly using the latest version of our open source solution, Live Call Analytics with Agent Assist.

Recently, teachers and institutions have looked for different ways to incorporate artificial intelligence (AI) into their curriculums, whether it be teaching about machine learning (ML) or incorporating it into creating lesson plans, grading, or other educational applications. Generative AI models, in particular large language models (LLMs), have dramatically sped up AI’s impact on education. Generative […]

Amazon Bedrock is a fully managed service provided by AWS that offers developers access to foundation models (FMs) and the tools to customize them for specific applications. It allows developers to build and scale generative AI applications using FMs through an API, without managing infrastructure. You can choose from various FMs from Amazon and leading […]

Generative artificial intelligence is transforming how enterprises do business. Organizations are using AI to improve data-driven decisions, enhance omnichannel experiences, and drive next-generation product development. Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages […]

In today’s information age, the vast volumes of data housed in countless documents present both a challenge and an opportunity for businesses. Traditional document processing methods often fall short in efficiency and accuracy, leaving room for innovation, cost-efficiency, and optimizations. Document processing has witnessed significant advancements with the advent of Intelligent Document Processing (IDP). With […]

To add to our guidance for optimizing deep learning workloads for sustainability on AWS, this post provides recommendations that are specific to generative AI workloads. In particular, we provide practical best practices for different customization scenarios, including training models from scratch, fine-tuning with additional data using full or parameter-efficient techniques, Retrieval Augmented Generation (RAG), and prompt engineering.