AWS Machine Learning Blog

Optimize generative AI workloads for environmental sustainability

The adoption of generative AI is rapidly expanding, reaching an ever-growing number of industries and users worldwide. With the increasing complexity and scale of generative AI models, it is crucial to work towards minimizing their environmental impact. This involves a continuous effort focused on energy reduction and efficiency by achieving the maximum benefit from the resources provisioned and minimizing the total resources required.

To add to our guidance for optimizing deep learning workloads for sustainability on AWS, this post provides recommendations that are specific to generative AI workloads. In particular, we provide practical best practices for different customization scenarios, including training models from scratch, fine-tuning with additional data using full or parameter-efficient techniques, Retrieval Augmented Generation (RAG), and prompt engineering. Although this post primarily focuses on large language models (LLM), we believe most of the recommendations can be extended to other foundation models.

Generative AI problem framing

When framing your generative AI problem, consider the following:

  • Align your use of generative AI with your sustainability goals – When scoping your project, be sure to take sustainability into account:
    • What are the trade-offs between a generative AI solution and a less resource-intensive traditional approach?
    • How can your generative AI project support sustainable innovation?
  • Use energy that has low carbon-intensity – When regulations and legal aspects allow, train and deploy your model on one of the 19 AWS Regions where the electricity consumed in 2022 was attributable to 100% renewable energy and Regions where the grid has a published carbon intensity that is lower than other locations (or Regions). For more detail, refer to How to select a Region for your workload based on sustainability goals. When selecting a Region, try to minimize data movement across networks: train your models close to your data and deploy your models close to your users.
  • Use managed services – Depending on your expertise and specific use case, weigh the options between opting for Amazon Bedrock, a serverless, fully managed service that provides access to a diverse range of foundation models through an API, or deploying your models on a fully managed infrastructure by using Amazon SageMaker. Using a managed service helps you operate more efficiently by shifting the responsibility of maintaining high utilization and sustainability optimization of the deployed hardware to AWS.
  • Define the right customization strategy – There are several strategies to enhance the capacities of your model, ranging from prompt engineering to full fine-tuning. Choose the most suitable strategy based on your specific needs while also considering the differences in resources required for each. For instance, fine-tuning might achieve higher accuracy than prompt engineering but consumes more resources and energy in the training phase. Make trade-offs: by opting for a customization approach that prioritizes acceptable performance over optimal performance, reductions in the resources used by your models can be achieved. The following figure summarizes the environmental impact of LLMs customization strategies.

Model customization

In this section, we share best practices for model customization.

Base model selection

Selecting the appropriate base model is a critical step in customizing generative AI workloads and can help reduce the need for extensive fine-tuning and associated resource usage. Consider the following factors:

  • Evaluate capabilities and limitations – Use the playgrounds of Amazon SageMaker JumpStart or Amazon Bedrock to easily test the capability of LLMs and assess their core limitations.
  • Reduce the need for customization – Make sure to gather information by using public resources such as open LLMs leaderboards, holistic evaluation benchmarks, or model cards to compare different LLMs and understand the specific domains, tasks, and languages for which they have been pre-trained on. Depending on your use case, consider domain-specific or multilingual models to reduce the need for additional customization.
  • Start with a small model size and small context window – Large model sizes and context windows (the number of tokens that can fit in a single prompt) can offer more performance and capabilities, but they also require more energy and resources for inference. Consider available versions of models with smaller sizes and context windows before scaling up to larger models. Specialized smaller models have their capacity concentrated on a specific target task. On these tasks, specialized models can behave qualitatively similarly to larger models (for example, GPT3.5, which has 175 billion parameters) while requiring fewer resources for training and inference. Examples of such models include Alpaca (7 billion parameters) or the utilization of T5 variants for multi-step math reasoning (11 billion parameters or more).

Prompt engineering

Effective prompt engineering can enhance the performance and efficiency of generative AI models. By carefully crafting prompts, you can guide the model’s behavior, reducing unnecessary iterations and resource requirements. Consider the following guidelines:

  • Keep prompts concise and avoid unnecessary details – Longer prompts lead to a higher number of tokens. As tokens increase in number, the model consumes more memory and computational resources. Consider incorporating zero-shot or few-shot learning to enable the model to adapt quickly by learning from just a few examples.
  • Experiment with different prompts gradually – Refine the prompts based on the desired output until you achieve the desired results. Depending on your task, explore advanced techniques such as self-consistency, Generated Knowledge Prompting, ReAct Prompting, or Automatic Prompt Engineer to further enhance the model’s capabilities.
  • Use reproducible prompts – With templates such as LangChain prompt templates, you can save or load your prompts history as files. This enhances prompt experimentation tracking, versioning, and reusability. When you know the prompts that produce the best answers for each model, you can reduce the computational resources used for prompt iterations and redundant experiments across different projects.

Retrieval Augmented Generation

Retrieval Augmented Generation (RAG) is a highly effective approach for augmenting model capabilities by retrieving and integrating pertinent external information from a predefined dataset. Because existing LLMs are used as is, this strategy avoids the energy and resources needed to train the model on new data or build a new model from scratch. Use tools such as Amazon Kendra or Amazon OpenSearch Service and LangChain to successfully build RAG-based solutions with Amazon Bedrock or SageMaker JumpStart.

Parameter-Efficient Fine-Tuning

Parameter-Efficient Fine-Tuning (PEFT) is a fundamental aspect of sustainability in generative AI. It aims to achieve performance comparable to fine-tuning, using fewer trainable parameters. By fine-tuning only a small number of model parameters while freezing most parameters of the pre-trained LLMs, we can reduce computational resources and energy consumption.

Use public libraries such as the Parameter-Efficient Fine-Tuning library to implement common PEFT techniques such as Low Rank Adaptation (LoRa), Prefix Tuning, Prompt Tuning, or P-Tuning. As an example, studies show the utilization of LoRa can reduce the number of trainable parameters by 10,000 times and the GPU memory requirement by 3 times, depending on the size of your model, with similar or better performance.


Fine-tune the entire pre-trained model with the additional data. This approach may achieve higher performance but is more resource-intensive than PEFT. Use this strategy when the available data significantly differs from the pre-training data.

By selecting the right fine-tuning approach, you can maximize the reuse of your model and avoid the resource usage associated with fine-tuning multiple models for each use case. For example, if you anticipate reusing the model within a specific domain or business unit in your organization, you may prefer domain adaptation. On the other hand, instruction-based fine-tuning is better suited for general use across multiple tasks.

Model training from scratch

In some cases, training an LLM model from scratch may be necessary. However, this approach can be computationally expensive and energy-intensive. To ensure optimal training, consider the following best practices:

Model inference and deployment

Consider the following best practices for model inference and deployment:

  • Use deep learning containers for large model inference – You can use deep learning containers for large model inference on SageMaker and open-source frameworks such as DeepSpeed, Hugging Face Accelerate, and FasterTransformer to implement techniques like weight pruning, distillation, compression, quantization, or compilation. These techniques reduce model size and optimize memory usage.
  • Set appropriate inference model parameters – During inference, you have the flexibility to adjust certain parameters that influence the model’s output. Understanding and appropriately setting these parameters allows you to obtain the most relevant responses from your models and minimize the number of iterations of prompt-tuning. This ultimately results in reduced memory usage and lower energy consumption. Key parameters to consider are temperature, top_p, top_k, and max_length.
  • Adopt an efficient inference infrastructure – You can deploy your models on an AWS Inferentia2 accelerator. Inf2 instances offer up to 50% better performance/watt over comparable Amazon Elastic Compute Cloud (Amazon EC2) instances because the underlying AWS Inferentia2 accelerators are purpose built to run deep learning models at scale. As the most energy-efficient option on Amazon EC2 for deploying ultra-large models, Inf2 instances help you meet your sustainability goals when deploying the latest innovations in generative AI.
  • Align inference Service Level Agreement (SLA) with sustainability goalsDefine SLAs that support your sustainability goals while meeting your business requirements. Define SLAs to meet your business requirements, not exceed them. Make trade-offs that significantly reduce your resources usage in exchange for acceptable decreases in service levels:

Resource usage monitoring and optimization

Implement an improvement process to track the impact of your optimizations over time. The goal of your improvements is to use all the resources you provision and complete the same work with the minimum resources possible. To operationalize this process, collect metrics about the utilization of your cloud resources. These metrics, combined with business metrics, can be used as proxy metrics for your carbon emissions.

To consistently monitor your environment, you can use Amazon CloudWatch to monitor system metrics like CPU, GPU, or memory utilization. If you are using NVIDIA GPU, consider NVIDIA System Management Interface (nvidia-smi) to monitor GPU utilization and performance state. For Trainium and AWS Inferentia accelerator, you can use AWS Neuron Monitor to monitor system metrics. Consider also SageMaker Profiler, which provides a detailed view into the AWS compute resources provisioned during training deep learning models on SageMaker. The following are some key metrics worth monitoring:

  • CPUUtilization, GPUUtilization, GPUMemoryUtilization, MemoryUtilization, and DiskUtilization in CloudWatch
  • nvidia_smi.gpu_utilization, nvidia_smi.gpu_memory_utilization, and nvidia_smi.gpu_performance_state in nvidia-smi logs.
  • vcpu_usage, memory_info, and neuroncore_utilization in Neuron Monitor.


As generative AI models are becoming bigger, it is essential to consider the environmental impact of our workloads.

In this post, we provided guidance for optimizing the compute, storage, and networking resources required to run your generative AI workloads on AWS while minimizing their environmental impact. Because the field of generative AI is continuously progressing, staying updated with the latest courses, research, and tools can help you find new ways to optimize your workloads for sustainability.

About the Authors

Dr. Wafae Bakkali is a Data Scientist at AWS, based in Paris, France. As a generative AI expert, Wafae is driven by the mission to empower customers in solving their business challenges through the utilization of generative AI techniques, ensuring they do so with maximum efficiency and sustainability.

Benoit de Chateauvieux is a Startup Solutions Architect at AWS, based in Montreal, Canada. As a former CTO, he enjoys helping startups build great products using the cloud. He also supports customers in solving their sustainability challenges through the cloud. Outside of work, you’ll find Benoit in canoe-camping expeditions, paddling across Canadian rivers.