Category: AWS Elemental MediaTailor

This post was co-authored by Chris McGuire, SVP Products, ThinkAnalytics. ThinkAnalytics is an AWS ISV Partner specializing in personalized content discovery, metadata, viewer insight, and targeted advertising for media and entertainment. ThinkAnalytics offers tools for AI-powered content recommendations, channel creation, and scheduling. Major broadcasters and streaming services around the world use the company’s products. At […]

The Amazon Web Services (AWS) for Media & Entertainment Direct-to-Consumer & Streaming solution area provides services and solutions to help media and entertainment (M&E) companies prepare, deliver, personalize, and monetize their content across multiple platforms and channels and to enable rich customer experiences with live, linear, and on-demand content. At the 2024 NAB Show in […]

AWS Elemental MediaTailor supports HLS Interstitials for both video-on-demand (VOD) and live workflows in AWS Elemental MediaTailor. The implementation of support for interstitials introduces server-guided ad insertion (SGAI) in MediaTailor, which complements existing server-side ad insertion (SSAI) support. HLS Interstitials offer a versatile and efficient solution for managing and integrating advertising content within HLS streams. […]

Maximizing revenue while delivering exceptional viewing experiences is a constant pursuit in the world of video streaming. As advertisers shift focus to over-the-top (OTT) and connected TV (CTV) platforms, the value proposition between server-side ad insertion (SSAI) and client-side ad insertion (CSAI) for video-on-demand (VOD) content has changed. Previously, the primary benefits of SSAI were […]

The Amazon Web Services (AWS) for Media & Entertainment Monetization solution area provides services and solutions to help media and entertainment companies deliver, optimize, and monetize their content across multiple platforms and channels, increasing revenue streams and creating more efficient monetization of their content assets. The 2024 NAB Show kicks off April 13 in Las […]

Do you have existing 4K or 8K video-on-demand (VOD) assets that you would like to turn into linear channels? What are the challenges or obstacles preventing you from doing so? AWS Elemental MediaTailor Channel Assembly makes it easy for customers to add 4K linear channels to their lineup without incurring the high cost of purchasing […]

With the release of program rules, it is now possible to define alternate media for audience cohorts using AWS Elemental MediaTailor Channel Assembly. This provides customers with an easy and cost effective way to create up to 50 unique audiences on a channel, for use cases such as market-based localization according to content rights or segments of […]

Free ad-supported streaming television (FAST) is taking off as consumers look to minimize content subscription fees. While Paramount, Roku, and Fox have already launched FAST offerings, getting one off the ground can be expensive and time-consuming, proving a barrier to entry for most content owners. Boston-based technology startup TVCoins is disrupting the market with its […]

Over-the-top (OTT) streaming is on a trajectory to becoming the biggest form of media consumption in the world. In the US alone, 65%1 of the population consume media digitally, through smart devices, connected TVs (CTV), game consoles, and streaming media players. Digital video ad spending in the US in 2022 was estimated at $2392 billion […]

Introduction Scheduling live linear TV playout for distribution via over-the-top (OTT) platforms is a common use case for media customers around the globe. This approach provides an opportunity to monetize content in multiple ways. For example, some OTT platforms provide a “before-TV experience” as a premium feature where viewers can watch their favorite content before […]