How AWS Partners Are Helping Industry-Led Customers Prepare for the Future

By Amanda Mock, APN References Lead – AWS
By Alli Berry, Content & References Leader, AWS Industries – AWS

The AWS Partner Network (APN) is a global, interconnected community of skilled service and solution providers that leverage Amazon Web Services (AWS) programs, expertise, and resources to build, market, and sell customer offerings. But did you know the APN is made up of over 100,000 partners?

AWS Partners represent a variety of geographies, backgrounds, and interests. With a network so widespread, AWS collaborates with businesses that excel in providing value-added services to customers from varied industries.

Our industry-focused approach leverages specialized expertise and purpose-built solutions to help partners transform with AWS and solve the challenges and demands facing various markets. This includes healthcare and life sciences, travel and hospitality, financial services, energy and utilities, media and entertainment, automotive, education, and more.

Starting with an understanding of industry-specific needs, we work backwards with our partners to build solutions that help modernize their organizations to stay competitive and achieve unique business objectives.

Let’s explore a few AWS Partners who are using their industry expertise and APN program benefits to help grow their business and support customer needs.

Healthcare and Life Sciences

AWS provides healthcare IT independent software vendors (ISVs) with a secure, compliant, and trusted technology platform that increases their organizations’ pace of innovation, lowers development costs, and speeds time to value.

GE Healthcare, an AWS Advanced Tier Services Partner, is a leading provider of global medical technology and pharmaceutical diagnostics, supporting healthcare providers with intelligent devices, data analytics, and applications and services designed to make the complex world of healthcare seem a little clearer.

When patient lives are on the line, doctors can’t afford to have equipment fail or lose important data. As healthcare companies increasingly move to the cloud, GE Healthcare delivers accessible digital solutions for virtualized care as-a-service. The GE Health Cloud provides healthcare professionals with a single portal to access enterprise imaging applications and view, process, and share images and patient cases.

Working with the AWS SaaS Factory Program gives GE Healthcare access to technical and business content, best practices, and solution architects who help expand its solutions for areas like radiology IT, artificial intelligence (AI), and advanced post-processing. Working closely with AWS SaaS experts, GE Healthcare can deliver cloud solutions that provide easier onboarding and lower maintenance to support and meet customers’ urgent needs, as well improve patient outcomes.

Further, as part of the AWS ISV Accelerate Program, GE Healthcare receives co-selling support, better connection with AWS field sellers, and prioritized access to the AWS co-sell support team, enabling improved customer outcomes and wider customer reach.

Travel and Hospitality

Travel and hospitality leaders are modernizing their businesses by utilizing AWS services to offer enhanced customer experiences and increased operational efficiencies. Underpinning this transformation is the ability to leverage comprehensive services and solutions from AWS to collect, process, and analyze data.

Foursquare, an AWS Partner with the Travel and Hospitality Competency, empowers businesses with cloud-based location technology. Its offerings enable an extensive and sophisticated understanding of location data using a high-accuracy dataset containing visit and venue data for approximately 6 million commercial venues in the U.S.

Foursquare has been recognized as a leading service provider that helps industry customers succeed through data-informed decision-making. Foursquare is accelerating innovation for travel and hospitality customers with Foursquare Places, a point-of-interest (POI) database offering map-building, search, and discovery features.

As a member of the AWS ISV Accelerate Program, Foursquare takes its offering one more step forward, leveraging co-selling support and benefits from AWS field sales professionals to help customers such as Yum! Brands make smarter, data-driven decisions.

Financial Services

Together with our partners, we are helping transform the financial services industry by enabling firms to modernize disparate legacy systems for improved agility and scale, meet rapidly changing consumer behaviors and expectations, drive business growth by harnessing data and innovation, and build with confidence on the most secure and resilient cloud.

Financial services ISV Partner Mambu offers a software-as-a-service (SaaS) cloud banking platform that puts banks and financial institutions on the fast-track to becoming cloud-first, enabling them to successfully launch new business ventures and expand into new markets. Mambu’s cloud-native solution offers agility, flexibility, and scalability to customers in an otherwise relatively rigid industry.

Achieving the AWS Financial Services Competency specialization recognizes Mambu’s unique industry expertise and solutions that connect the financial services industry with AWS best practices. By offering solutions for capital markets, banking, payments, and insurance, AWS Financial Services Competency Partners such as Mambu can assist customers with data-related regulatory requirements, accelerate market-ready insurance core system deployments on AWS, and provide a streamlined and configurable data aggregation, reporting, and analytics framework powered by AWS.

In addition, by enrolling in the AWS ISV Workload Migration Program (WMP), Mambu is able to leverage funding, technical enablement, and go-to-market (GTM) support to help migrate customers to its platform. Partners offering SaaS solutions on AWS can join the WMP and work directly with AWS Partner Solutions Architects to develop their own customized migration playbook, receive AWS promotional credits that help offset migration costs, and gain visibility with listings on AWS webpages, co-authored blog posts, and more.

Energy and Utilities

To meet today’s growing energy needs, AWS and our partners are working to provide the foundation that energy companies need to transform complex business and operational systems to help accelerate the transition to a more sustainable energy future.

As a leading provider of exploration and production (E&P) SaaS solutions to the energy industry, Halliburton Landmark, an AWS Advanced Tier Services Partner, supports its customers with agile business insights, seeking to enable them to maximize the value of their energy assets. Founded in 1919, Halliburton has extensive knowledge of the reasons and requirements for industry transformation and evolution.

Halliburton Landmark’s iEnergy Hybrid Cloud platform is designed to deploy, integrate, and manage E&P applications, seamlessly connecting customers across public or private clouds. With iEnergy cloud solutions, most customers can accelerate application launch times, optimize usage, and reduce downtime, all for a lower total cost of ownership and with reduced complexity.

As an AWS Energy ISV Competency Partner, Halliburton’s iEnergy platform is aligned with AWS best practices, and internal teams have verified and demonstrated specialized AWS technical expertise to help customers succeed. AWS Energy Competency Partners are up to speed on the latest technology and AWS developments, making them uniquely positioned to help customers transform their business to better prepare for the future.

Media and Entertainment

AWS Partners have the experience and tools to help customers build faster, run smarter, and grow their media business.

AWS Advanced Tier Services Partner Epic Games is a leading interactive entertainment company that has been growing and evolving its suite of creation tools, including Unreal Engine, for over 20 years, powering some of the world’s leading games and interactive content with its advanced real-time 3D creation tool.

Epic delivers lifelike 3D imagery for customers leveraging a variety of AWS products and offerings, including Data Lake on AWS, AWS analytics services, Amazon Elastic Compute Cloud (Amazon EC2), and more.

Using Unreal Engine, anyone from independent artists to large studios can generate photorealistic visuals and immersive experiences in real time on the cloud, not just for gaming but also to support virtual production, animation, live-action CG, and more.

As an AWS Marketplace seller, Epic Games offers Unreal Engine to customers through a curated software catalog managed by AWS. The AWS Marketplace helps partners drive revenue with direct access to over 200,000 active AWS customers, offering them one place to simplify the procurement, provisioning, and governance of third-party software, services, and data.

Automotive

AWS is accelerating the automotive industry’s digital transformation through a comprehensive set of purpose-built cloud capabilities, extensive experience, and one of the broadest partner and developer communities.

HERE Technologies, an AWS Advanced Tier Services Partner, provides enterprise-grade location data and technology to customers through an open and secure platform. Its services, which have mapped over 196 countries, are used across industries to enable efficient interactions for customers around the world.

HERE Technologies offers specialized navigation capabilities for automotive customers and fleets, providing accurate routing guidance with live updates like traffic and roadwork warnings and parking assistance. The HERE Location Services platform features robust data deployed natively on AWS, and is available on AWS Marketplace.

HERE Technologies has obtained AWS Competencies in both Supply Chain and Public Safety and Disaster Response, demonstrating tested expertise and customer success in these areas. HERE’s routing, planning, geocoding, and mapping services help optimize complex supply chain needs and enable swift incident response.

As a member of the AWS Public Sector Partner Program, HERE Technologies can leverage GTM support, a specialized AWS Public Sector Partner Development team to help expand its expertise, designated funding benefits and marketing development funds (MDF), and additional curated resources designed to help promote its solution and gain access to and visibility with customers.

Education

AWS is accelerating the digital transformation of education by providing flexible, affordable technology solutions to support education institutions of all sizes and to help them deliver on strategic priorities.

To help accelerate the digital transformation of education, AWS Partner Megazone Cloud, headquartered in South Korea, provides consulting and implementation services to customers looking to migrate to the cloud. Its full portfolio of cloud consulting services includes planning, implementation, enterprise support, and management of cloud environments.

Megazone Cloud has been “all in” on AWS since 2018, and as one of the first and largest AWS Premier Partners in Korea, has obtained numerous AWS Competencies, program verifications, and service validations since joining the APN in 2012.

As an AWS Education Competency Partner, Megazone Cloud has developed its own “Hyper Solutions” to help customers optimize their usage of AWS, and provides specialized services to customers in the education industry. This Competency represents Megazone Cloud’s demonstrated expertise in helping customers optimize their cloud migrations.

In addition, as a member of the AWS Managed Service Provider (MSP) Program, Megazone Cloud completed an extensive audit and met rigorous requirements that demonstrate its tested experience providing end-to-end AWS solutions to customers. Since obtaining the MSP specialization, Megazone Cloud has been able to grow revenue by 30x and is using that momentum to expand to new markets to help more customers scale, grow, and innovate.

Telecommunications

AWS and our partners are helping communication service providers (CSPs) reimagine the consumer experience and gain a competitive advantage. With AWS partner solutions, CSPs gain the elasticity, agility, automation, performance, and low cost of the AWS cloud.

AWS ISV Partner MYCOM OSI offers award-winning Network Assurance and Experience Assurance solutions that enable CSPs, Managed Service Providers (MSPs), and enterprises to launch and manage high-performance, scalable 5G and enterprise services.

MYCOM OSI’s Assurance Cloud Service provides critical end-to-end performance, fault and service quality management, supporting artificial intelligence (AI) and machine learning (ML)-driven closed loop assurance for hybrid, physical, and virtualized networks, across virtually all domains within a SaaS model.

As part of the AWS ISV Workload Migration Program, MYCOM can leverage funding, technical enablement, and go-to-market support to accelerate customer migrations to the cloud. Through this program, partners with SaaS solutions like MYCOM can develop customized migration playbooks by engaging directly with a Partner Solutions Architect (PSA), receive AWS promotional credits, and increase customer visibility through co-marketing efforts.

Through the AWS Service Ready Program, MYCOM received technical validation from AWS Partner Solution Architects that their software architecture is sound and follows AWS best practices. Now, the company can promote their products globally with this designation, illustrating that its solution helps customers reduce technology risk.

Summary

The AWS Partner Network (APN) brings together a diverse group of experts representing a variety of industries, including healthcare and life sciences, travel and hospitality, financial services, energy and utilities, media and entertainment, automotive, education, and more.

Whatever a partner’s area of focus, the APN has programs and benefits to help build, market, and sell purpose-built solutions that can be adapted and customized to suit customers across markets.

Promote your industry expertise with the AWS Competency Program.

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