Category: Thought Leadership

Winning and retaining customers requires thoughtful engagement fueled by customer data. While legacy customer data platforms (CDPs) aggregate data, they also create silos. RudderStack’s warehouse-native CDP built on Amazon Redshift provides flexible data pipelines to collect, unify, and activate customer data. This eliminates silos and establishes a single source of truth to enable teams to collaborate and create tailored customer experiences that drive growth.

NETSCOUT’s nGeniusONE platform offers insights into service delivery and user experience to manage availability and quality, reducing time to resolve performance issues by correlating metadata across network, applications, and devices. This post discusses implementing holistic visibility using NETSCOUT APM with VPC traffic mirroring and AWS Gateway Load Balancer. NETSCOUT delivers consistent, high-resolution visibility to identify and manage threats and performance in cloud environments.

To grow with AWS, partners can pursue Competency designations which validate an organization’s expertise through rigorous assessment by AWS experts. By meeting requirements around projects, certifications, and capabilities, partners can demonstrate their proficiency and earn an AWS specialization badge in specific industries, use cases, or workloads. Attaining an AWS Competency distinguishes partners, but the preparation process also transforms practices.

Rapyder’s Call Agent Analyzer uses generative AI on AWS to revolutionize call center operations. It efficiently processes multilingual audio, summarizes calls, analyzes script adherence, and structures insights into actionable data. This solution helps businesses enhance customer satisfaction through data-driven call agent performance evaluation and training. As an AWS Partner, Rapyder provides cutting-edge cloud solutions that are reshaping industries like customer service.

Infosys is leveraging AWS generative AI capabilities like Amazon Bedrock and AWS Trainium to enhance its enterprise solutions. For example, Infosys Personalized Smart Video uses Amazon Bedrock to create rich, dynamic video content, while Infosys Cortex applies generative AI to analyze call transcripts and improve customer engagement. Overall, Infosys is rapidly adopting AWS’ flexible and scalable generative AI services to boost automation, productivity and user experience across its portfolio.

AWS SaaS Factory and Skyflow break down what data residency is and why it’s often a barrier for businesses to scale globally. Explore how Skyflow Data Privacy Vault works and how it helps businesses overcome this barrier. To illustrate the practical application of this approach, we’ll highlight a customer story and real-world example of a company that successfully addressed its data residency needs with a scalable SaaS solution based on Skyflow Data Privacy Vault.

Private equity firms are addressing climate change through environmental, social, and governance (ESG) policies, but data gaps hinder progress. Obtaining consistent emissions data across portfolios is difficult. Gardenia Technologies’ carbon accounting solution on AWS helps private equity groups capture, analyze, and report ESG data at scale. The tool connects to data sources, standardizes outputs, and surfaces insights through interactive dashboards to track progress and guide strategies.

Avahi Technologies and AWS teamed with biotech startup WittGen to develop a scalable cloud-based AI platform that profiles cancer tumors. This helps researchers analyze heterogeneity to improve treatment outcomes. Avahi provided expertise to architect the secure AWS environment and machine learning backend needed to quickly launch WittGen’s SaaS service. The solution enhances performance and compliance for the platform that parses patient genomic data to empower clinicians fighting cancer.

Wipro’s next-generation dealer and distributor management system (DMS) provides an omnichannel, microservices-based solution enabling complete visibility and integrated management of all dealer operations. By leveraging AWS’s scalable, reliable, and secure cloud infrastructure, the solution offers benefits like improved analytics, reduced costs, high availability, and faster time-to-market. Wipro provides dealers a modern DMS that addresses advanced requirements around mobile access, IoT, and AI.

In the ever-expanding digital landscape, the need for global accessibility has become paramount. Mission Cloud, an AWS Premier Tier Services Partner and leader in harnessing generative AI on AWS, joined forces with MagellanTV to reshape content delivery on the company’s documentary streaming platform, which contains a massive library of over 3,000 series that are accessible through top streaming platforms. This success story was featured during Ruba Borno’s Partner Keynote at AWS re:Invent 2023.