AWS for M&E Blog

Category: Announcements

Connect your on-premises multicast video network to the cloud with AWS Elemental MediaConnect Gateway

Today, Amazon Web Services (AWS) launched AWS Elemental MediaConnect Gateway, a new cloud-connected software application to transmit live video between on-premises multicast networks and AWS. Part of AWS Media Services, MediaConnect Gateway improves operations in hybrid environments, providing monitoring, security, and management of video feeds from the AWS Management Console. With MediaConnect Gateway, customers can […]

AWS at NAB 2023: Cloud workflows help M&E customers create, deliver, and monetize content

As the media and entertainment (M&E) industry gears up for the National Association of Broadcasters (NAB) show in Las Vegas April 16-19, Amazon Web Services (AWS) is putting the final touches on a robust slate of programming that highlights how the cloud helps customers create, deliver, and monetize content. Along with celebrating 100 years of […]

AWS Congratulates “Avatar: The Way of Water” Production Team on VFX Academy Award Win

With a global box office haul of $2.28 billion and counting, “Avatar: The Way of Water” is an undeniable success. Along with its significant financial achievement, the film has also garnered widespread industry recognition, earning an impressive slate of award wins and nominations. At the 95th Academy Awards, held March 12 in Los Angeles, “Avatar: […]

Teaming with NAB Show to honor sustainability champions in media and entertainment

It’s February, which means it’s only a matter of months before professionals across the media and entertainment (M&E) industry converge in Las Vegas, NV, for the NAB Show, which celebrates its 100th year in 2023. In the show’s centennial year, AWS is excited to support a new initiative that will honor the individuals, companies, and […]

Flexible client preview with AWS Cloud Digital Interface

As high-performance, real-time post production workflows such as color grading and finishing migrate to the cloud, the ability to view reference quality video on appropriate local display devices is critical. In addition, as teams become more and more comfortable working at a distance, creative decision makers still expect to have a real-time, high-quality view to […]

AWS open sources Thinkbox artist tools for Autodesk Maya and Autodesk 3ds Max

Today Amazon Web Services (AWS) announces that AWS Thinkbox plugins for Autodesk Maya (Krakatoa MY and XMesh MY), and for Autodesk 3ds Max (Krakatoa MX, XMesh MX, Frost MX, and Stoke MX) are now available under the Apache 2.0 open source license. You can access the source code from GitHub for KrakatoaMY, XMeshMY, KrakatoaMX XMeshMX, […]

Render sequence from Stranger Things season 4. Image courtesy of Netflix.

Netflix supports VFX companies onboard to the cloud, with AWS as key provider

The imaginative characters and settings from Netflix-original content like “Stranger Things,” “Bridgerton,” “Slumberland,” “The Adam Project,” and beyond couldn’t be brought to life for audiences worldwide without visual effects (VFX) and animation behind the scenes. Creating standout imagery for these projects and others requires substantial artistic talent, for which the streamer has acquired established VFX […]

AWS Thinkbox products now available free of charge

Today we are excited to announce that AWS Thinkbox products (Deadline, Draft, Krakatoa, Frost, XMesh, and Stoke) are now available at no cost. Thinkbox tools simplify rendering, VFX, and simulation workflows, and are in use by top studios around the world. AWS Thinkbox tools include: Deadline render farm management software that helps studios optimize and […]

AWS showcases content production in the cloud at SIGGRAPH 2022

The annual SIGGRAPH conference reconvenes in Vancouver August 8-11 for the first time in two years and we couldn’t be more excited to connect with colleagues and friends from around the world to celebrate the state of the art in computer graphics, animation, virtual production, and visual effects. Join us to learn about the latest […]

Build and scale direct-to-consumer streaming video offerings

Today, we are delighted to introduce an integrated direct-to-consumer offering from Salesforce and Amazon Web Services (AWS) to help content distributors build and scale direct-to-consumer (D2C) video streaming subscription platforms. As D2C models evolve from their initial, often predominantly growth-focused, launch phase to scaling and becoming profitable businesses, leaders at media companies are looking for […]